Vibes Named a ‘Cool Vendor in Mobile Marketing’ by Gartner Research
Cites Vibes for its Integrated Mobile Marketing Platform and Depth of Carrier Relationships
CHICAGO—May 3, 2013— Vibes, a mobile marketing technology leader, today announced it has been named a “Cool Vendor in Mobile Marketing*” for 2013 by Gartner Research. In its “Cool Vendors in Mobile Marketing” report released April 26, Gartner recognizes Vibes and its Catapult™ mobile relationship management platform that combines full-featured mobile campaign management tools with closed-loop analytics and Tier-1 carrier aggregation.
“It’s great to be recognized as a ‘Cool Vendor in Mobile Marketing,’” said Jack Philbin, Vibes co-founder and CEO. “We believe this acknowledgement validates our approach and our position in the always-evolving mobile landscape. But what’s really cool is how leading retailers and brands are using our platform to build deeper relationships with their customers that drive revenue growth and loyalty.”
In the report, Gartner highlights, “The widespread adoption of mobile devices makes consumers identifiable as a point in space, at a moment in time. This creates opportunities for brands to leverage the mobile channel to drive awareness, engagement, transactions and loyalty.” Vibes’ Catapult mobile relationship management platform allows direct marketers to create immediate and long-lasting customer relationships by infusing mobile-appropriate experiences both online and offline.
With its inaugural debut, "Cool Vendors in Mobile Marketing, 2013" reflects a focus on the areas Gartner believes form the foundation for any good mobile marketing strategy: platforms, analytics and the ability of a brand or service provider to tie online and offline worlds via mobile devices.
The report states, “Social and mobile initiatives will see increasing budget and attention from digital marketers in 2013. Budgets for mobile marketing and marketing on social networks and via social media are the top priorities for 2013 according to 35% of CMOs surveyed by Gartner in December 2012.*”
Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.
Catapult is a cloud-based mobile relationship management platform that enables direct marketers to build deeper relationships with their customers that drive revenue growth and loyalty. The foundation of Catapult is mobile messaging and activation – text messaging (SMS), push notifications and QR codes. Catapult also offers strong capabilities for post-click engagement such as mobile landing pages and mobile coupons. Catapult includes features for Mobile Wallet Management that help marketers leverage the power of Apple’s Passbook for mobile offers and loyalty. Catapult’s advanced targeting and segmentation capabilities enable marketers to create closer connections with their most valuable customers through smart, targeted mobile experiences.
Learn more about Catapult at www.vibes.com/platform.
Founded in 1998, Vibes is a mobile marketing technology leader that helps some of the world’s biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes’ Catapult mobile relationship management (MRM) platform enables brands, agencies and media companies to launch a wide range of mobile solutions. Using Vibes’ MRM approach, companies forge immediate and long-lasting customer relationships by tapping into the uniquely personal nature of the mobile phone. The Company has delivered over 3 billion mobile experiences on behalf of customers that include Verizon, Allstate, The Gap, Tribune, Fox, Crispin Porter + Bogusky, Gannett and the Chicago Bulls. Vibes is one of only eight Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com or connect on Facebook.com/VibesMedia or Twitter.com/Vibes_Media.
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
* “Cool Vendors in Mobile Marketing” by Mike McGuire and Jake Sorofman, April 26, 2013
Kristin Parran Faulder
InkHouse (for Vibes)