Case Study | Bon Jovi
Overview
For their 2008 “Lost Highway” tour, Bon Jovi was looking for a mobile solution that would enrich the concert experience and create a new revenue stream for the band.
Challenge
The “High Tech” tour, as it was dubbed by CNBC, utilized very sophisticated on screen technology. On stage, there were three screens—each weighing as much as a Volkswagen and costing two million dollars a piece—that Vibes had to integrate with at 34 different tour venues.
- + Engage & Activate Fans
- + Increase Fan Loyalty
Solution
Calls to action appeared on BonJovi.com, on the large stage screens and on palm cards handed out in venue that prompted fans to vote, via text, for the song they most wanted to hear played for the encore. Once they voted, participants received a bounceback message that asked if they’d like to be entered for a chance to win stage side seats for $1.99 or a chance to win an all expenses paid trip to Barcelona. After the concert, the mobile program participants had another opportunity to opt-in to receive Saturn sponsored updates from the band while on the road and purchase exclusive Bon Jovi mobile content.
- Direct-2-Screen
- Use a large event screen to drive audience participation.
- Alerts
- Push relevant and timely information out to your opt-in database of mobile subscribers.
Results
For confidentiality purposes, and to find out how the Vibes Media Sales Team can help you, please send us a message asking for more information and program results.
