Case Study | Gossip Girl
Overview
Warner Bros, the producers of CW’s Gossip Girl, came to Vibes in search of a compelling way to monetize the show’s content and drive greater interaction among their show’s core demographic.
Challenge
In order to keep Gossip Girl viewers connected to the show, even when not in front of their televisions, Vibes was tasked with packaging the show’s content in a way that made the fans feel as if they were part of an exclusive “in crowd.”
- + Monetize Content
- + Viewer Acquisition
Solution
Calls to action ran during commercial breaks and online prompting fans to text in to receive frequent mobile alerts with up-to-date Gossip Girl tidbits. Once inside the Gossip Girl circle, devoted followers were given a number of other options, such as purchasing the show’s music for direct download to their phone and taking personality quizzes that matched them up with the show’s characters.
- Text-4-Info
- Create keywords that allow consumers to request specific information or customized content.
- Alerts
- Push relevant and timely information out to your opt-in database of mobile subscribers.
Results
For confidentiality purposes, and to find out how the Vibes Media Sales Team can help you, please send us a message asking for more information and program results.
