Case Study | Lollapalooza
Overview
For the 2008 Lollapalooza music festival, C3 partnered with Vibes to create the most complete mobile experience possible, adding yet another engaging layer to the live event.
Challenge
C3’s demands for the event put Vibes technology to the test, as nearly all of its proprietary applications would be utilized simultaneously.
- + High Impact Branding
- + Drive Traffic
Solution
In addition to providing day-of solutions, including a venue-wide SMS driven scavenger hunt and a Text-2-Win sweepstakes, Vibes created a campaign to spur interest in the festival a full two weeks in advance by placing calls to action on coasters in various hot-spots around Chicago that allowed users to sign up for alerts, enter the Text-2-Win, and receive a variety of other information. The mobile experience did not stop there as Vibes also created a robust mobile WAP site to coincide with the event that included daily updates and travel information, as well as artist bios and downloadable ringtones.
- Alerts & Messaging
- Push timely and relevant news, offers and information out to a database.
- Site Development
- Custom build a mobile website that integrates with Vibes’ alerting tools.
Results
For confidentiality purposes, and to find out how the Vibes Media Sales Team can help you, please send us a message asking for more information and program results.
