Case Study | Dallas Mavericks
Overview
The Dallas Mavericks partnership with Vibes sought to actively engage fans with their franchise, both in-stadium and on a day-to-day basis.
Challenge
In addition to exploring ways to heighten in-stadium interactions between the team and its fans, the Mavericks sought to provide a way for fans to remain connected to franchise on a daily basis.
- + Engage & Activate Fans
- + Increase Fan Loyalty
Solution
In-stadium fans had the opportunity to have their personalized messages appear on a large video screen, the chance to answer trivia questions during pauses in the action and the option to enter a sweepstakes whose prizes include future tickets and a variety of Mavericks merchandise. Home viewers were engaged through trivia and voting opportunities and both sets of fans were prompted to opt in to receive daily Dallas Mavericks alerts, keeping them connected to the franchise throughout the season.
- Text-2-Win
- Execute an SMS giveaway allowing listeners to respond to a call to action in any traditional media.
- Direct-2-Screen
- Use a large event screen to drive audience participation.
- Alerts
- Push relevant and timely information out to your opt-in database of mobile subscribers.
Results
For confidentiality purposes, and to find out how the Vibes Media Sales Team can help you, please send us a message asking for more information and program results.
