Case Study | Versus

Overview

After Versus locked in a broadcast deal with the National Hockey League, they were looking to use mobile to drive tune in and showcase one of their newest and biggest assets.

Challenge

After the 2004-2005 NHL lockout, the league’s network affiliates struggled to stimulate interest in viewing. Vibes, along with Versus’ other marketing agencies, were tasked with developing solutions that could help drive ratings during a stretch of the 2008 NHL playoffs.

  • + Viewer Acquisition
  • + Sponsorship Acquisition

Solution

After the 2004-2005 NHL lockout, the league’s network affiliates struggled to stimulate interest in viewing. Vibes, along with Versus’ other marketing agencies, were tasked with developing solutions that could help drive ratings during a stretch of the 2008 NHL playoffs.
 

Alerts
Push relevant and timely information out to your opt-in database of mobile subscribers.
Text-2-Win
Execute an SMS giveaway allowing audiences to respond to a call to action in any traditional media.

Vibes Media - Mobile Marketing Case Study: Versus

Results

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