Case Study | CBS RADIO - WQAL

Overview

Utilizing Vibes’ Self Service Platform, WQAL implemented a Text-2-Win contest offering a variety of sought-after concert tickets.

Challenge

WQAL required a messaging platform that was easily customizable and reliable enough to handle the large volume of messages their listeners would generate.

  • + Listener Acquisition
  • + Sponsorship Acquisition

Solution

WQAL broadcast a creative and catchy call to action on air daily:

“It’s the Summer of Whatever Contest! Every 10,004th entry wins.
Text WHATEVER to 12345 for your chance to win 1 of 3 awesome prizes.”

When listeners responded, they received custom texts letting them know if they had won or not and also when the contest had ended for the day.

Alerts
Push relevant and timely information out to your opt-in database of mobile subscribers.
Direct Response
Tag your media assets with a mobile call to action.

Vibes Media - Mobile Marketing Case Study: CBS RADIO - WQAL

Results

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