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Emmis taps Vibes Media for mobile marketing
April 19, 2006
Vibes Media, a provider of interactive text message and mobile content marketing programs, and Emmis Communications announced that Emmis has launched a national mobile messaging program using Vibes’ landmark radio platform. Emmis is leveraging Vibes’ iRadio Instant Response Text Messaging Platform for a wide variety of radio promotions. Emmis kicked off the program 3/20 at Q101 in Chicago with a tailored program which allowed listeners to text in to a short code to win tickets for a Pearl Jam concert. In the first 10 days, the station received more than 123,000 messages from 8,000 unique individuals - an average of 15 messages per person. Everyone who sends a message receives a response, regardless of service provider. Using iRadio, program directors and on-air personalities can customize contests and promotions through Vibes’ OptimumAnalysis Tools, effectively tailoring promotions according to listener response in real time.
