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MMA Award Winners Announced
November 15, 2007
The Mobile Marketing Association (MMA) has announced the results of the Third Annual Mobile Marketing Awards. Over 260 submissions were received across 12 award categories from around the world. Finalists and winners were selected by an Awards Selection Committee comprised of industry leaders from wireless carriers, technology and content providers, agencies and leading industry publications (including Mobile Marketing Magazine).
The winners, and runners-up, were as follows:
Best Use of Mobile Marketing, Branding
- Winner: The Hyperfactory and Saatchi & Saatchi LA, for the Toyota FJ vs. Baja 1000 campaign
- Finalists: AKQA Mobile, Quattro Wireless
- Honorable Mention EMEA: Universal McCann
- Honorable Mention North America: Motricity
Best Use of Mobile Marketing, Cross-Media Integration
- Winners: Adidas, Isobar and Neighborhood America, for the NBA All-Star Week 2007 campaign
- Finalists: Bravo To Go and The Hyperfactory and Saatchi & Saatchi New Zealand
- Honorable Mention EMEA: Aerodeon Turkey
Best Use of Mobile Marketing, Direct Response
- Winner: Reliance Communications Ltd., for the Fair & Lovely Scholarships 2007 campaign
- Finalists: Mobile Dreams Factory, MindShare Interaction India and ICICI Prudential Life Insurance and Vibes Media
- Honorable Mention APAC: Affle & Aviva
- Honorable Mention North America: Discovery Channel, Fathom Online, MobiTV and SoLow, a division of SendMe Mobile, Inc.
Best Use of Mobile Marketing, Product/Services Launch
- Winner: The Hyperfactory and Saatchi & Saatchi LA, for the Toyota FJ vs. Baja 1000 campaign
- Finalists: Microsoft and MindMatics AG
- Honorable Mention EMEA: Mobile Dreams Factory and RATP - The Parisian Tube, Aerodeon France (an Isobar company)
Best Use of Mobile Marketing, Promotion
- Winner: Mobiento Mèdecins Sans Frontières Sweden, Telenor Sverige AB, for the Working week with Doctors Without Borders campaign
- Finalists: Limbo & Verizon Wireless and The Hyperfactory
- Honorable Mention North America: Discovery Channel, Fathom Online, MobiTV and SoLow, a division of SendMe Mobile, Inc.
Best Use of Mobile Marketing, Relationship-Building
- Winner: R/GA, for the Nike Zoom Mobile campaign
- Finalists: GOSUB 60, Inc. and The Hyperfactory
Innovation
- Winner: iLoop Mobile, Inc., for the iLoop Mobile mFinity™ Platform
- Finalists: Gotuit and Hill Holliday & VeriSign
- Honorable Mention APAC: Affle
Innovation for Creativity in Media
- Winner: AirPlay, for the NBA AirPlay Live campaign
- Finalists: Hearst Digital Media and The Hyperfactory and Ogilvy Hong Kong
- Honorable Mention APAC: The Hyperfactory and Saatchi & Saatchi New Zealand
- Honorable Mention EMEA: Mobile Dreams Factory
Innovation for Creativity in Technology
- Winner: RATP, the Parisian Tube, Aerodeon France (an Isobar company), for best use of mobile video My RATP in my pocket
- Finalists: Celltick Technologies, Scottish Power and Incentivated
Academic of the Year
- Winners: Heikki Karjaluoto, University of Jyväskylä, and Matti Leppäniemi, University of Oulu
Overall Excellence (Company or Committee)
- Winner: MMA Academic Outreach Committee
Outstanding Individual Achievement in Mobile Marketing
- Winner: Michael Becker, EVP Business Development, iLoop Mobile, Inc.
“Energy and interest in mobile marketing is growing, based on the strength of the over 260 global submissions to this year’s MMA Awards program,” says MMA President, Laura Marriott. “These finalists and winners all demonstrate success in their initiatives and will become good resources for others when they choose to enter the mobile marketing industry.”
