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Warner Bros. Casts Vibes Media in Role
May 16, 2007
Warner Bros. Pictures has partnered with Chicago-based Vibes Media, a leading provider of interactive text message and mobile content marketing programs, to launch a pair of interactive mobile programs to help fans stay connected to the upcoming Warner Bros.’ movie presentation “Nancy Drew,” which debuts June 15. The mobile campaigns are designed to integrate with Warner Bros.’ marketing effort for the film. The programs include a Web-based “Nancy Drew Calls You” feature, where fans can send customized voice messages from the film’s star, Emma Roberts, to friends on their cell or home phones, and a text-based “Nancy Drew Get a Clue Text Game” fans can play using their cell phones.
Users snap up Vista at super-XP pace
Microsoft Corp. sold 40 million copies of its new Windows Vista as of last week. The rate of adoption has been twice as fast as that of the previous Windows XP version.
Reuters approves $17 bil. purchase plan
Reuters agreed to a $17.2 billion takeover by Thomson that would create the world’s largest financial data and news provider. The deal now faces intense scrutiny from antitrust regulators and unions unhappy about expected job cuts. The renamed Thomson-Reuters Corp. would reduce the number of major companies providing financial data, news and trading systems to the financial services industry from three to just two and vault it slightly ahead of the current market leader, privately held Bloomberg LP. Shares of Reuters rose $2.72, or 3.8 percent, to $74.34; Thomson rose 16 cents to $42.16.
MySpace adding video channel links
MySpace, News Corp.’s social- networking Web site, plans to introduce video channels linked to at least 13 media outlets including the New York Times and National Geographic. Reuters Group Plc will also have its own channel, as will Fox Television’s IGN Entertainment. MySpace is tapping growing demand for video on the Internet and providing a potential draw for advertisers. The decision coincides with efforts by MySpace to work with broadcasters and media outlets to prevent illegal use of clips.
