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ClickZ

  • Virgin America's Geo-Social Loss Leader Gets Huge Response

    clickz Four-hour event marked the airline's fifth-best revenue day ever. Loopt says the response was the best yet on its geo-social platform.   [Read more]

  • Google Holds on to AOL's Search Business

    clickz Google will supply search results and search ads across AOL properties until at least 2015.   [Read more]

  • Alterian Fills Social Media Gap With Intrepid Acquisition

    clickz Intrepid is a 40-person firm with offices in Seattle and London.   [Read more]

  • Florida's Rick Scott Shuns Mobile in Running Mate Announcement Push

    clickz UPDATED: Florida GOP candidate for governor Rick Scott is expected to announce his lieutenant governor pick via e-mail, promoting the effort using online ads and social media.   [Read more]

  • ComScore’s Nedstat Buy to Enhance Video and Mobile Capabilities

    clickz Purchase will provide data sources, video measurement technology, and extend comScore's European footprint.   [Read more]

  • Apple Launches Ping, Social Network for Music

    clickz Ping will live within iTunes and allow users to "follow" artists and each other.   [Read more]

  • Charitable Social Platform Enlists Red Cross, Old Navy, Starbucks

    clickz Endorse for a Cause has signed up notable charities and retailers to encourage users to turn online shopping experiences into fundraising via Facebook and Twitter.   [Read more]

  • OpenX Partners With Dentsu CCI on Japanese Ad Exchange

    clickz The world's fifth largest marketing organization adopts an exchange model.   [Read more]

  • K-Swiss 'Kenny Powers' Work Shows Marketing Is F*cking Changing, Man

    clickz An in-depth look at the sneaker brand's campaign, including a FunnyOrDie.com video that features vulgarity rarely seen or heard in marketing. K-Swiss's video is getting big-time hits, and its Facebook presence has increased 7X.   [Read more]

  • Reddit Drops Pro-Pot Ads, Says Just Say Now

    clickz An anti-Digg rebellion has cost the pro-marijuana group its ad freedom.   [Read more]

  • MLB, YouTube Hope New Channel Attracts Japanese Advertisers

    clickz Even if advertisers don't flock to the channel, MLB house ads are expected to pitch products to Japanese fans of players like Ichiro Suzuki and Hideki Matsui.   [Read more]

  • Facebook Goes Back to School With Eddie Bauer, Tiger Direct, and Newegg.com

    clickz The social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative.   [Read more]

  • Red Bull, EA, and GE Seek 'Followers' on the New Digg

    clickz So far users have not flocked to create branded accounts, but it's early.   [Read more]

  • Censorship of Pro-Pot Group Campaign Leads to Free Ads

    clickz Censorship of a pro-marijuana legalization group's ads could be attracting attention to its cause.   [Read more]

  • Parents Sue Facebook Over Ads And 'Like' Data

    clickz Two parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has "Liked" a Facebook.com ad.   [Read more]

  • USA Today Restructures to Focus on Digital Products

    clickz Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile.   [Read more]

  • Real Estate Sites Enjoy Benefits of Market Slowdown

    clickz As the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend.   [Read more]

  • Was Fandango's Deal Actually A List-Build Purchase by Groupon?

    clickz The movie tickets site was featured in a modestly distributed online campaign that saw excellent sales results. But who paid for the effort?   [Read more]

  • Phony iPhone App Reviews Get Reverb in Hot Water with FTC

    clickz Agency has helped market a game starring porn legend Ron Jeremy, a Beer Bong app, and "Rock Band." But promoting sex, drugs, and rock 'n' roll isn’t what got it in trouble.   [Read more]

  • Promoted Tweets Increase Engagement by 50 Percent for Zecco

    clickz Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links.   [Read more]

  • Buick, Buitoni, and Others Embrace Social Media Branding on Food Sites

    clickz Media companies like Foodbuzz help brands connect with consumers through the engaging world of social food and cooking sites.   [Read more]

  • How Gap's 'Groupon' Went Crazy Viral

    clickz An in-depth look at the group-buying platform's biggest and most successful campaign to date.   [Read more]

  • Yahoo Switches to Bing for Organic Search Results

    clickz Microsoft's Bing engine now powers all organic search results on Yahoo sites.   [Read more]

  • News Corp to Integrate Fox Audience Network With MySpace

    clickz Integration follows the departure of the unit's President, Adam Bain, to Twitter.   [Read more]

  • Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011

    clickz According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid search fall.   [Read more]

  • Whrrl Says It's Up Next for Facebook 'Places' Partnerships

    clickz The geo-social brand also echoes Foursquare's claim that user growth has spiked since Facebook 'Places' launched last week.   [Read more]

  • Florida Candidate Aims Mobile Ads at Voters in Line at Polls

    clickz Democratic AG hopeful Dan Gelber is running mobile ads targeted to Floridians in the hopes of winning their vote in a primary election today.   [Read more]

  • Report: Twitter Hires First Vice President of Revenue

    clickz Twitter continues to build out its ad sales teams as it attempts to monetize its service.   [Read more]

  • Social Media Drives Hyundai 'Uncensored' Campaign

    clickz YouTube and Facebook provide opportunities for consumers to comment on the Sonata.   [Read more]

  • After IAB Donation, Congressman Voiced Group's Worries on Stronger FTC

    clickz In July, after receiving a contribution from the IAB's PAC, a congressman stated fears about a more powerful FTC - which the IAB opposes.   [Read more]

  • Nokia Buys Mobile Application Analytics Firm

    clickz Handset manufacturer follows competitors in investment in mobile analytics space.   [Read more]

  • Cotton Makes Social Interaction the Fabric of Its Brand

    clickz A new site and Facebook page aim to boost communication with consumers.   [Read more]

  • Real-Time Storytelling: A Real Story

    clickz When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter.   [Read more]

  • Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches

    clickz Dennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much larger scale may still loom as a major problem for Foursquare.   [Read more]

  • At Connected Marketing Week, Talk Is Heated Around the Future of Display

    clickz Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else.   [Read more]

  • Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell

    clickz Apple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM.   [Read more]

  • Facebook Places Surprise: Foursquare and Other Geo- Brands Get Thumbs Up

    clickz An in-depth report from Palo Alto on Facebook Places and partnerships with Foursquare, Gowalla, Yelp, and Booyah.   [Read more]

  • Mobile Ad Firms Capitalize on iAd Delays

    clickz Boosted by Apple's presence in the space, mobile ad companies are hoping to capitalize on Apple's slow rollout of its first iAd campaigns.   [Read more]

  • Republican Digital Shop Takes Foursquare-Style Social Games to Politics

    clickz While points and badges are rewards for political supporters, data is the primary reward for campaigns using Engage's new set of tools.   [Read more]

Mobile Marketing Watch

  • SMS Isn’t Just For Kids, 72% Of Adults Routinely Send Text Messages Too

    A new survey out by Pew Research suggests American adults are just as addicted to text messaging as the younger generation, with the amount rising substantially over the past year. The survey found that roughly 72% of adult cell phone users send and receive text messages these days, up from 65% in September 2009.  This   [Read more]

  • Mobile Marketing Association (MMA) “Repositions” To Better Serve The Industry

    The Mobile Marketing Association (MMA) announced recently that its beginning to reposition itself within the mobile marketing industry to better “promote and enable the global mobile marketing opportunity” and provide stronger benefits to its growing list of members. In a press release issued yesterday, the MMA said the move is aimed at enhancing the association’s   [Read more]

  • Vlingo App For Android Brings Voice-Based Checkins And Shout-Outs For Foursquare

    If the act of whipping out your cell phone to checkin on Foursquare has gotten to be too much of a hassle, Vlingo has you covered.  The voice-triggered app for Android now allows complete voice-based control over Foursquare, including checkins, shout-outs and other socially-related voice-commands. Using just your voice, the app allows you to update   [Read more]

  • Distimo: 60% Of Android Apps Are Free Vs. 29% Of iOS Apps, Prices Continue To Rise

    Distimo, a startup focused on providing app store analytics, has published its latest report detailing the mobile app ecosystem across the Apple App Store for iPad and iPhone, BlackBerry’s App World, the Android Market, Nokia’s Ovi Store, Palm’s App Catalog and the Windows Marketplace for Mobile for July 2010 in the United States. Similar to   [Read more]

  • Anime Show Targets Smartphones

    The Corpse Princess has set her sights on smart phones. The anime series of the same name is coming out on DVD September 14, and distributor FUNimation Entertainment is using the mobile advertising network iVdopia to get the word out. It’s all about engaging fans of anime, a genre of animation with roots in Japanese   [Read more]

  • Mobile Still Thrives In India, SMS GupShup Hits 35M Users, 1M New Users Monthly

    Mobile is immensely popular in India, as evident in new figures out by SMS GupShup that indicate the text-based social network has reached 35 million total users while adding over 1 million each and every month. These figures show SMS GupShup surpassed July traffic on Facebook (with 21 million unique visitors) and Orkut (with 20   [Read more]

  • Gowalla Debuts “Highlights,” A Solution That Goes Beyond Checkins To Define Places

    Gowalla has long had an interest in stepping beyond the confines of the ubiquitous “checkin” to leverage location in other useful and unique ways.  The company today announced a new addition to its service that does just that. Called “Highlights,” the new addition aims to define places using user experiences rather than checkins.  Here’s how   [Read more]

  • NBC Universal And ChaCha Turn On Mobile Engagement For “FCU: Fact Checker’s Unit”

    NBC Universal Digital Studio has teamed with human-powered answering service ChaCha for a unique mobile engagement initiative for NBC’s new “FCU: Fact Checker’s Unit” series. The series, based on a short film of the same name, follows two overzealous fact checkers employed to confirm or disprove various statements made in articles scheduled to be published   [Read more]

  • Apple Unveils Revamped Apple TV

    The rumor machine was right. Today, as Apple CEO Steve Jobs took the stage at the Yerba Buena Center for the Arts in San Francisco, California, the Apple Store simultaneously went down, an indication that something, in fact, was coming. In addition to rolling out an entirely refreshed line of iPods, Steve Jobs also premiered   [Read more]

  • Vibes Media Debuts SMS-Based “Retail CRM Alerts” Mobile Marketing Platform

    Vibes Media today announced a new mobile marketing platform tailored for retailers, dubbed “Retail CRM Alerts.”  The SMS-based platform allows retailers to “build databases of mobile customers, leverage text message campaigns to increase mobile and Web traffic, and drive m-commerce.” While numerous mobile marketing platforms exist, Vibes hopes Retail CRM Alerts will give retailers direct   [Read more]

mocoNews.net

  • Icahn Continues To Invest Heavily In Motorola

    Carl Icahn is not being conservative about his opinion that Motorola (NYSE: MOT) will be a more valua...   [Read more]

  • MMA Continues Restructuring In Quest To Become More Relevant

    In February, the non-profit global Mobile Marketing Association took steps to tap into the soaring aw...   [Read more]

  • Verizon Wireless Offers Very First Prepaid Smartphone Data Plans

    As if a sign of the times, Verizon Wireless is offering data to smartphone users who prefer to pay by...   [Read more]

  • Samsung Moves From Phones To Tablets To Match Apple's iPad Success

    Since Apple (NSDQ: AAPL) sold three million iPads during the device’s first 80 days on the market, ...   [Read more]

  • Nokia's Ovi Gets An Odd Exclusive On X Factor Mobile App

    Most media owners are strong believers in a strategy of “any-and-every-platform” ubiquity...   [Read more]

  • Apple 09.01.10 News In Pictures

    Apple (NSDQ: AAPL) today announced a slew of new products and features on its phone, music and video ...   [Read more]

  • Samsung's Response To iTunes Is Coming Soon

    Samsung is getting ready to combine both state-of-the-art mobile phone design with an entire content ...   [Read more]

  • Alcatel-Lucent Buys OpenPlug To Help Fill A Gap In The Mobile App Space

    Paris-based Alcatel-Lucent is acquiring OpenPlug to have its own solution for helping developers move...   [Read more]

  • Apple Tries To Marry Music Recommendation And Retail, But No Streaming

    Apple (NSDQ: AAPL) is trying to close the loop between music discovery and iTunes Store’s music...   [Read more]

  • Apple: 120 Million iOS Devices Shipped; 450 Million TV Shows Downloaded

    Apple’s annual fall event kicked off this morning with the company’s visionary leader Ste...   [Read more]

Mobile Marketing Association

  • MMA Global Mobile Marketing Awards Deadline Extended (August 2010)

    One Additional Week to Submit Nominations for Mobile Marketing Industry’s Top HonorsWhat:The Mobile Marketing Association (MMA) today announced a one-week deadline extension until August 27 to enter the sixth annual Global Mobile Marketing Awards, which recognize exceptional campaigns, companies and people leading innovation, demonstrating best practices and setting the standards of excellence within the mobile marketing ecosystem. The 2010 MMA Awards categories include:   [Read more]

  • MMA Partners with Econsultancy’s JUMP Event to Promote Joined Up Marketing (August 2010)

     *Mobile to Form Integral Part of Conference for Marketing Professionals*   [Read more]

  • Mobile Maketing Association Announces Repositioning (September 2010)

    Repositioning creates new member benefits and redefines the MMA’s role in promoting and enabling the global mobile marketing opportunity   [Read more]

  • EMEA MMA Forum Demonstrates Brand Leadership (August 2010)

    - Eleven top global brands already confirmed -   [Read more]

  • MOBILEINNOVATIONWEEK

    Start: Sep 13 2010 - 08:00 End: Sep 18 2010 - 11:00 Timezone: US/Eastern September 13-18 2010MOBILEINNOVATIONWEEK in Toronto will showcase global mobile thought leaders, developers, innovators, institutions and industry professionals coming together for an exciting and engaging series of events all focused on exploring new mobile Internet frontiers, applications and business ideas.   [Read more]

  • Mobile Experience Lab Apresenta Cases De Sucesso Interativos a Todos Os Participantes Do MMA Forum (September 2010)

    Experiência única e inédita oferecerá aos participantes do MMA Forum uma oportunidade interativa e pessoal de compartilhar a experiência de campanhas de marketing móvel de sucesso sob a perspectiva do usuário final.   [Read more]

  • Mobile Social Communications: Case Studies & Roundtables

    Start: Sep 15 2010 - 08:00 End: Sep 15 2010 - 13:00 Timezone: US/Eastern Location:The Graduate Center of The City University of NY 365 Fifth Avenue  (at 34th Street) Conference Level C New York, New York 10016MMA Members receive a discounted rate of $155.   [Read more]

  • MMA-Luth June 2010 US Mobile Consumer Briefing: Mobile Response

    NOTE:  The full report consists of four elements:  a powerpoint summary as well as 3 separate sets of data tables, organized by demographic, carrier, and handset manufacturer.  Please be sure to download all four documents below.   [Read more]

  • Mobile App World 2010

    Start: Oct 19 2010 - 08:00 End: Oct 20 2010 - 16:00 Timezone: Europe/London Vinopolis, London2010 sees the launch of the inaugural Mobile App World, where global leaders in mobile technology, app developers and entrepreneurs gather to network, collaborate and transform ideas into action. Delegates will learn about the latest developments and innovative campaigns through case studies, panel debates, audience interaction and unique networking opportunities.   [Read more]

  • Harley-Davidson Extends Brand Loyalty Through Mobile

    Brand: Fort Thunder Harley-Davidson & Central Texas Harley-Davidson Agency: 7 Media Group Campaign/program name: Integrated Mobile Marketing Duration: January 2010 to present   [Read more]