Putting Experience and Expertise to Work
Events & Webinars
Thank you for helping us make our three-part mobile marketing webinar series Leveraging the Third Screen a success. The series and content were designed to help TV industry personnel gain an understanding of the breadth of mobile marketing tools available to them and the strategic insights necessary to optimize and sell against them effectively. Industry insiders talked about the challenges they have faced while incorporating mobile into their marketing mix. They also shared tips on best practices for driving business results.
Part 1: The Mobile Landscape
What does the mobile marketing landscape look like? When it comes to mobile devices, who is using what? Receive unrivaled insights into the landscape of mobile marketing that can help you understand what mobile can and cannot do. Through a macro-level industry overview, this module will cover the major protocols delivering mobile programs today, including SMS, MMS, Mobile Applications, Mobile Web and Interactive Voice Response. Utilizing in-depth analysis through a partnership with ComScore, we will explore mobile device usage behavior and key data, including handset capabilities and channel usage by key demographics.
- Featured Presenters
- Tania Tawil, Account Supervisor: Vibes Media
- Lou Kustwan, Senior Sales Director: Comscore
Part 2: Mobile Program & Campaign Optimization
Learn the essential moving parts that every mobile marketing program requires and better understand how you can activate these programs in order to optimize participation. Get the facts from TV industry insiders on best practices for building a mobile database and the dos and don’ts of marketing to mobile audiences, including what information can and can’t be gathered, how it can be gathered and how you can integrate it with other databases. In addition to activation, this module will also help you understand the various challenges associated with implementing mobile across an organization and provide the tools and framework necessary to deliver a return on your investment regardless of what type of program you’re running.
- Featured Presenters
- Diana Dionisio, Manager Promotions, Publicity & Community Events: WGN Television
- Michael Calderon, Director of New Media: Big Ten Network
Part 3: Selling Mobile
Now that you understand the mobile landscape and the various tools that are available to you, learn how to effectively sell your mobile inventory to advertisers. Whether your clients are looking to generate impressions, drive traffic, solicit participation or influence purchase decisions, this module will help you understand how to align mobile’s unique benefits to a number of different marketing objectives. Lastly, our featured presenters will demonstrate how to set the appropriate metrics and take you through several case studies of clients that have continued success selling mobile sponsorships and ad inventory.
- Featured Presenters
- Adam Carl, VP Integrated Sales & Marketing: Vibes Media
- Michael Cahan, Director of Client Services, Sports, Media & Entertainment: Vibes Media
- Videos
- Video of webinar
