CRM and loyalty marketers at all major retailers know that today’s mobile consumers are evolving rapidly, and have heightened expectations for their favorite retailers. What they may not know is that new mobile technologies, such as Google Wallet and Apple’s Passbook, are transforming retailer’s ability do deliver value to their most loyal customers. When used in tandem with loyalty programs, these innovative mobile wallets can amplify loyalty programs by making them more relevant, contextual, timely and useable.

You will learn:

  • • The state of loyalty programs today
  • • Why mobile changes the game for customer loyalty
  • • Hear from Vibes on how retailers can use Google Wallet and Apple’s Passbook for loyalty, including a real-life example of a “mobilized loyalty program”
  • • The strategies you need to create your mobile loyalty program
  • • How mobilizing your loyalty program can help address the omni-channel challenge

Speakers:

  • • Emily Collins, Analyst at Forrester Research and lead author of:
    • - The Loyalty Program Participant Profile (published: February 20, 2014)
    • - The Forrester Wave™: Loyalty Program Service Providers, Q4 2013 (published: October 30, 2013)
    • - The State Of Loyalty Programs 2013 (published: October 3, 2013)


    • • Julie Novack, SVP of Mobile Solutions

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