Advanced Analytics

Some channels are easier to track ROI than others, and, depending on how you are executing your mobile marketing program, you might find yourself struggling to quantify the impact of mobile on revenue.

That’s where we come in. Our custom analytics team is made up of experts that partner with marketers to define success metrics and a methodology for tracking the revenue per mobile subscriber to help you prove the value of mobile. We do the heavy lifting, so you and your team can focus in other areas.

Custom reporting designed to drive deeper program insights

Our custom analytics includes:

  • Measurement strategy tailored to business objectives and KPIs
  • Methodology for calculating revenue per subscriber
  • Custom reports that track against the measurement strategy
  • Optimization recommendations and insights
  • A/B testing and segmentation analysis and recommendations

Custom Analytics

APM - the only KPI you need to know

When it comes to data, we get really excited. Self-proclaimed data geeks, we developed a metric called APM, or Acquisitions per Thousand Impressions, to help marketers measure the success of their mobile marketing activation efforts. Simply put, APM is the number of people who will opt-in to your mobile database for every 1,000 marketing impressions you deliver.

Learn more about APM in our SMS Marketing Handbook and our Mobile Acquisition Calculator.

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