A&E
Case Study - A&E
(Interactions)
A&E was looking to give their younger fans a feeling of connection with Criss Angel and his “Mind Freak” show. They approached Vibes in order to help them integrate a mobile component into the series programming.
Challenge
A&E had previously run a very successful Criss Angel IVR program with Vibes, and for the show's season finale, they were looking to build upon that success in order to boost overall program ratings.
Solution
Prior to the show, an alert went out to Criss Angel's mobile fan database reminding them to tune in for the season finale of Mind Freak and encouraging them to download the Criss Angel Mind Freak app on iTunes. During breaks in the Criss Angel Mind Freak Show, a short clip of Criss Angel rolled asking viewers to text in their comments to a designated short code in order to see their messages in real time on-air. Those fans who texted in received a bounceback message telling them to visit iTunes to download Criss' app and join his mobile fan club.
Results
Nearly 27,000 total messages were sent, the Criss Angel iPhone app rose to #51 out of 200,000+ apps on iTunes, and Criss Angel's alert list nearly doubled.