Lollapalooza and C3
Case Study - Lollapalooza
(Alerts)
For the 2008 Lollapalooza music festival, C3 partnered with Vibes to create the most complete mobile experience possible, adding yet another engaging layer to the live event.
Challenge
C3's demands for the event put Vibes technology to the test, as nearly all of its proprietary applications would be utilized simultaneously.
Solution
In addition to providing day-of solutions, including a venue-wide SMS driven scavenger hunt and a Text-2-Win sweepstakes, Vibes created a campaign to spur interest in the festival a full two weeks in advance by placing calls to action on coasters in various hot-spots around Chicago that allowed users to sign up for alerts, enter the Text-2-Win, and receive a variety of other information. The mobile experience did not stop there as Vibes also created a robust mobile WAP site to coincide with the event that included daily updates and travel information, as well as artist bios and downloadable ringtones.
Results
More than 5,000 users requested on-demand info during the concert and over 10,000 concertgoers opted in for ongoing Lollapalooza alerts.