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Vibes at the Super Bowl!

The Vibes office is buzzing with plans for the Super Bowl. Wishing Monday was a national holiday has been the topic of much of the water cooler talk. But not all Vibes employees are taking a load off this weekend! Our Verizon team is busy activating the On-Screen events, NFL App downloads and alert opt-ins at Super Bowl village. If you’re lucky enough to be in Indy this weekend, be sure to check out our Tweet-2-Screen and drop off some wings to … Continue reading

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Fitness Apps to Keep You on Track

With the new year in full swing, I know many of us have already forgotten about those pesky little resolutions we promise to keep each year. But why let that goal of getting in shape in 2012 fall by the waist side (pun intended) when there are so many amazing apps that help keep your fitness in check? Whether it be figuring out a new nutrition plan or tracking those long workouts, below are my three favorite apps that have helped keep me … Continue reading

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In a Mobile Election, Romney Takes the White House (but not by much)

The last presidential election was marked as the social media election, with many noting Obama’s deft use of that channel. This year, mobile will make a difference. And with the heated GOP primary season underway without a clear leader, the candidates need every tactic they can get. Here at Vibes, you can say we’re a bit obsessed with mobile. So it’s only natural that when it comes to who to vote for in the presidential election, our vote will go to … Continue reading

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Another Window to the Mobile World: Words with Friends!

For years now, text messaging has been my preferred link to the digital world. It’s easy, convenient and still personal. That being said, I’m broadening horizons in terms of mobile communication in a pretty unusual way: Words with Friends. Although it’s a relatively recent development, I’ve noticed that Words with Friends has firmly established itself as my backup communication channel. Much like texting, it’s direct, convenient and given that its context is that of a game – it is fun too! … Continue reading

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Vibes Puts the So in SoLoMo

When Vibes first started out, most marketers weren’t thinking about mobile – heck, most people didn’t even know what text messaging was ten years ago! Now that mobile is here and marketers understand its value, we’ve observed the evolution of mobile as it moves into distinct channels. If you want to get a message to a phone, you don’t have to exclusively use text messaging anymore. There are other options. As a company that makes the software that powers mobile relationships, … Continue reading

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Seen on the Mobile Scene: Tripit

A trip to the airport these days is stressful enough! You may find yourself wondering…did I separate my liquids? Did I throw out my water bottle? Am I wearing weird socks (or worse, no socks?!) Are they going to find my razor/nail file/nail clippers or various other life-threatening items that I carry around on a daily basis?! Thanks to Tripit, you can breathe a little easier! With the Tripit app for iPhone and Android, you can easily organize all of your flight … Continue reading

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QR Codes… in the Shower?

QR codes are everywhere and I’m on a mission to find the ones that deliver great user experiences. I’ve scanned QR codes high and low, and am here to report that finding good ones is much harder than you’d expect. I’ve had a few close calls with potential awesomeness but nothing I’d write home about. Sadly, I’ve had many, many more QR code fails. Usually the near-misses are easy to fix: Make the QR code big enough that it’s easy … Continue reading

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The Impact of Mobile in Haiti

I was busy working for a major publisher, creating and executing a mobile strategy and trying to convince people that mobile had a big future when the earthquake of January 12, 2010 shattered the lives of Haitians. My husband and I were fortunate to be in a position to help as we’d been spending our off-work hours volunteering for an organization that had been providing care to people with physical disabilities in Haiti since 2003. We put our careers on … Continue reading

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CES 2012: The Experience of a Lifetime

If the headliners at the parties held during CES are a good indicator of the outlook for 2012, we should be set to have a stellar year. Exhibitors and attendees vied for their invitations and endured long lines to see the likes of Nickelback, Run DMC, Matchbox 20 and will.i.am, amongst others. Not only the headliners but the exhibit hall had plenty of entertainment to offer as well. It was particularly fun visiting Microsoft’s booth, where executives decked out in … Continue reading

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My Vibes Experience

Having recently joined Vibes as Director of Product Management, I wanted to share my experiences with the world. Maybe this turns into a regular blog chronicling my career at Vibes or perhaps it’s just a one-time thing – nonetheless if you’re someone looking to join a growing mobile technology company headquartered in the heart of Chicago, I hope you enjoy… Having worked in large, “corporate” enterprises my entire career, I was eager but also a bit uncertain at the thought … Continue reading

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