The March Update on the Mobile Election – Romney on the Rise!

Romney earns two points!

The big news this March for our Presidential Mobile Scorecard is that Mitt Romney has updated his mobile site and it looks pretty good… on smartphones.  It’s simple and gets right to the point, which is critical when it comes to mobile campaigns of any kind (not as much for political campaigns). There are clear links for volunteering, donating, videos, social and to read his blog.  The navigation is clean and efficient. Romney gets a +1!

And I have to give him another point for using AdWords creatively because when I searched for Newt Gingrich’s site on my iPhone, check out what I found:

The first thing I saw was a paid link for Romney! What makes this even more clever is that on a mobile device, with Google’s whole “instant election coverage” feature, this pushes the link to Gingrich’s site below the fold. Talk about a well-placed ad! Another +1!

Romney +2 (+1 for the mobile site and +1 for the Google AdWords hack)

What can Romney do next to make the biggest impact in mobile? It’s obvious he’s trying to get people to opt-in to receive information from him. When you pull up his site (on any device) you land on a page asking for your email address. Why not collect mobile numbers as well? If Romney gets the nomination, he’s going to have to go up against Obama’s strong mobile database. It’s going to take time to build a comparable database so he needs to start collecting numbers and building his mobile database now.

Newt stays at 6

If I were Newt, I’d focus on a developing a mobile site that gives voters what they need. Take a look at for ideas.  Or just Google yourself and click the first link that comes up on your phone.

Ron Paul stays at a 5

Does Ron understand technology? I have no idea because I can’t possibly read the font size on his mobile site. I see lots of graphs… graphs are good right?  Data visualization is all the rage, I’ve heard. Is that some sort of movie trailer on the bottom right?

Rick Santorum stays at a 2

Have you seen his mobile site? It has dropdown menus that you need baby carrot-sized fingers to use. It also has multiple content boxes that make swiping around on an iPhone even more challenging.

So right now it appears that Mitt Romney is the only candidate who is really taking steps to catch up to Obama in the race to “mobilize” voters. We’re keeping our eyes open as the race unfolds on our mobile devices. Have you see any additional uses of mobile by presidential candidates? Let us know!

5 Responses to The March Update on the Mobile Election – Romney on the Rise!

  1. Pingback: And Then There Were Two… The June Mobile Election Update » Mobile Marketing Blog

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