My final thoughts on the mobile election

Well, today is the big day! As I prepared to place my vote, I reflected on both candidates’ use of mobile and how it could affect the outcome of the election. My thoughts ended up culminating in a piece for our friends at Mobile Marketer!

First, I would like to say I am a pretty positive guy. I like to see the glass half full, so it is difficult for me to write about how badly the presidential candidates missed out on the opportunity to use mobile to win the election.

With that said, as an executive who has been in mobile marketing for more than a decade, I can say with confidence – and a bit of disappointment – that the candidates missed a pretty big opportunity with mobile…

To read up on my thoughts, please click this link: http://www.mobilemarketer.com/cms/opinion/columns/14149.html

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