Mobile Wallet Consumer Report: Non-payment opportunities for marketers
The non-payment side of mobile wallet is the new marketing frontier, creating green field opportunities for marketers. With one in three shoppers already using mobile wallets for non-payment, this unveils the vast potential for retailers to increase in-store traffic, enhance customer engagement and improve brand perception.
To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of mobile wallet. This definitive research reveals consumer attitudes and behaviors related to this emerging mobile marketing technology.
In this report you will learn about:
- • Benefits of the non-payment side of mobile wallet
- • The mobile wallet disconnect
- • High consumer demand
- • Preferred distribution and frequency of mobile wallet content
- • 5 tips to execute successful mobile wallet programs
Click here to see the infographic.