As a marketer, running multiple marketing campaigns across multiple systems and effectively delivering customized content can be challenging. To address these challenges, Vibes has created an approach to integration that simplifies the process of infusing mobile into existing marketing campaigns.

Catapult includes a comprehensive library of application programming interfaces (APIs) that enable data exchanges between Catapult and our customers’ applications (web, email, marketing automation) or systems (CRM, MRM and loyalty databases).

Access data for real-time and post-campaign analysis and to guide ongoing marketing decision through a single interface for a complete view of your campaign results across all channels while ensuring data integrity.

 

For marketers, access to data is critical for measuring marketing programs. That’s why Catapult provides detailed analytics that give you visibility into valuable consumer metrics—enabling campaigns to be adjusted on the fly to ensure maximum response rates and to ensure you are reaching the right consumers with every message.

Our dashboard gives you a comprehensive view into both scheduled and executed campaigns with click-thru access to view and modify, as well as data export features that can be integrated with other CRM and marketing performance systems.

With real-time access to data, you’ll be able to more effectively manage your overall marketing spend and maximize the impact of your dollars.

Vibes is one of only nine Tier 1 aggregators in the U.S., putting us in a unique position among mobile marketers. Unlike our competitors, who send their messages blindly through third-party aggregators, we use our direct connections with the biggest wireless carriers in the U.S. to monitor your messages every step of the way, from conception to delivery. This gives us unrivaled connectivity that’s reliable, scalable and fast.

At Vibes, we do more than just rely on our direct connections. We also staff a dedicated connectivity team that monitors our secure connections 24 hours a day, letting you rest easy knowing that, if a connectivity problem comes up, it will probably be resolved before you even know about it.

Our relationships with carriers let us do more than just deliver messages. They let us launch your mobile programs on the tightest timelines in the industry. As the largest licensor of short codes in the U.S., we have intimate knowledge of the provisioning process and understand what it takes to navigate through the complex ecosystem seamlessly. And, if something comes up during provisioning, our trusted relationships with carriers let us talk directly with the people who can solve your problems and move the process along.

Our Catapult™ Mobile Pages module arms you with the tools to create hosted, mobile web pages that deliver rich content to any mobile audience, giving your brand a turnkey solution for building HTML 5 mobile web pages in minutes. Simply decide what you'd like to offer and how you'd want it to look, and then use Catapult’s intuitive builder tools to execute the campaign.

Once you've built a page, send the URL out to your subscriber database via text message or embed the URL into a QR code and encourage users to scan it through a mobile call-to-action, delivering a highly engaging experience for your clients. The mobile pages you create are responsively designed for consistent display, regardless of mobile phone type.

Additionally, you can also create, manage and distribute Passbook Passes with our Pass Manager™ Module, that works seamlessly with Mobile Pages to deliver device-appropriate content. Maximizing reach when distributing Passes is critical for marketers, which is why Vibes developed a single SmartLink™ that can be distributed through any channel, including text, email, Web, mobile advertising and social networks. The Intuitive SmartLink technology sends Passes to iPhone users and mobile web content to users on other devices. With Pass Manager, retailers and brands can create Passes and a fallback mobile web landing page through a single interface by using the same content and then distributing a single URL.

Passbook’s location-aware functionality allows your brand to deliver offers that are both timely and relevant to a consumer’s proximity to a physical retail store. This serves as a reminder of his/her offers, creating urgency and making it more likely that they will stop in-store to redeem your brand’s offers.

 

Pass Manager™ is an easy-to-use, self-service tool for creating, managing, distributing, optimizing and measuring Passbook-enabled programs. This first-to-market enterprise-grade solution allows retailers and brands to distribute compelling location-aware mobile experiences in minutes and enables marketers to use multiple mobile channels such as text, mobile web and push notifications in conjunction with the mobile wallet functionality of Passbook.

Working with Passbook’s location-aware functionally, Pass Manager gives retailers the power to deliver offers that are timely and relevant to a consumer’s proximity to a physical retail location. Passbook’s lock-screen notifications can be triggered based on a person’s location, serving as a reminder of existing offers, creating urgency, driving the consumer in-store to redeem an offer while it’s still top of mind, relevant and convenient to them.

Maximizing reach when distributing Passes is critical for marketers, which is why Vibes developed a single SmartLink™ that can be distributed through any channel, including text, email, Web, mobile advertising and social networks. The intuitive SmartLink technology sends Passes to iPhone users and mobile Web content to users on other devices. Pass Manager works with our Mobile Pages Module, enabling retailers and brands to create Passes and a fallback mobile web landing page through a single interface by using the same content and then distributing a single URL.

Pass Manager is the first self-service module available in a series of mobile wallet management capabilities we support that will include offers, event promotions, loyalty cards and more.