2016 Mobile Consumer Report

2015 was a landmark year in mobile marketing as mobile adoption and usage hit record highs. With the consumer shift to mobile-first now fully underway, marketers are constantly seeking to better understand consumer mobile preferences, and arrive to a point-of-view on how their customers are using mobile devices to research, shop, subscribe and interact with the world around them.

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Our Mobile Consumer Report is here to arm you with the latest mobile consumer preference data — including insights, key trends, and a behind-the-scenes look into the ways brands and marketers currently use mobile to engage customers.

Use this report to:

  • Grow your mobile subject matter expertise
  • Better understand your customers’ mobile habits and preferences
  • Inform your mobile strategy based on consumer-preferred tactics and offerings
 
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