A mobile opportunity is emerging in the UK. New data finds that one in four UK consumers uses a mobile wallet to store offers, coupons, loyalty cards, tickets and more — and adoption is on the rise. This presents brands and retailers with the opportunity to capitalise on an emerging market of sophisticated and dedicated shoppers by serving content for mobile wallets like Android Pay & Apple Wallet.
Leverage our 2017 UK Mobile Consumer Report to shape your mobile engagement strategy and:
- discover the differences between UK and US consumer preferences
- better understand how mobile wallet marketing enhances direct marketing and loyalty programmes
- learn how to connect with customers through mobile wallet technology