2017 US Mobile Consumer Report

Did you know? A majority of consumers are comfortable talking with a chatbot yet only a fraction have engaged with one, according to the 2017 Mobile Consumer Report. 2017-US_MCR-cover-v2

Results like this can inform your approach to connecting on a personal level with today’s hyper-connected, mobile consumer.

Survey results are in and here’s what’s surprising:

  • 70% of consumers would have a more positive opinion of a brand that allowed them to save a loyalty card in their smartphone.
  • On average, smartphone users feel comfortable subscribing to 4 mobile alerts, so space is limited!
  • Only 19% of smartphone users report making an in-store purchase while using a brand’s app.

How does your brand meet or exceed these expectations?

Consumers have become more comfortable with engaging with a brand via chatbots

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