Driving Real Business Outcomes – Achieving multi-million dollar revenue with mobile marketing

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Whether it’s the battle for budget, resources or support, any marketer determined to solve for mobile marketing understands the challenge of securing organizational investments in mobile without being able to demonstrate its ROI and financial business outcomes.

This POV paper is here to help. Join us in examining three actual mobile marketing success stories from Fortune 500 mobile pioneers who have seized market share and embraced a mobile-first approach to CRM – all while driving provable, multi–million dollar business outcomes in the process.

These mobile marketing wins are measured in real ‘adult’ numbers such as:

  • Coupons for Apple’s Passbook & Google Wallet that generated almost $1 million in three weeks, with one-third of all saved coupons being redeemed in-store.
  • An SMS powered subscriber acquisition flow, enhanced with mobile wallet that drove $2.4 million in fewer than three months.
  • Activating marketing touch points with mobile CTAs that generated more than $7 million and acquired 300,000 subscribers in three days.

You will learn:

  • Mobile marketing best practices – and the financial results they produce
  • Mobile marketing ROI modeling, including metrics to measure against
  • The keys you need to getting started in mobile marketing
 
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