Retailers’ Investment in Mobile is Paying Off

Watch our webinar to learn how retailers’ investment in mobile is paying dividends.

When it comes to brick and mortar retailers, the news lately has been all doom and gloom. However, we are seeing some sunshine when it comes to our retail customers – sunshine in the form of an average return on spend of $33 for every $1 spent and an average revenue of $15 per mobile subscriber.  

Join our live webinar hosted by Jason Richards, Director of Customer Analytics at Vibes, and Molly Patterson, Director of Mobile Strategy at Petsmart, to learn how retailers’ investment in mobile is paying dividends. You’ll learn:

  • Consumer behaviors are changing – what do they want from brands?
  • Brands are seeing success by responding to these changes in behavior – and driving significant incremental revenue as a result
  • How PetSmart grew their database growth, and how it was the driving force for ROI

Jason-Richards-headshot-vibes-09Jason oversees Vibes’ Customer Analytics discipline which is responsible for delivering data-driven strategy and insights that drive our customers success. For the past 15 years Jason has led a wide variety of Digital, Social, and Mobile Analytics engagements across several industries.


Molly Patterson is the Director of Mobile Strategy at PetSmart. In her role, she is responsible for guiding PetSmart’s mobile strategy and ensuring a seamless and engaging customer experience for PetSmart customers on their mobile devices. She partners with cross functional teams to build and execute on roadmaps for PetSmart’s mobile applications, mobile messaging strategies and mobile advertising to bring customer experiences to life.

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