Today’s consumers expect — and welcome — service-based communications from the companies they transact with. Whether it’s an alert that their payment has been processed or their order has shipped, these functional notifications deliver tremendous value to consumers by keeping them updated on their various interactions with a business.
The 2016 Transactional Messaging Consumer report is here to help you capitalize on the transactional messaging opportunity by arming you with the data, insights, strategies and use cases you’ll need to launch best-in-class service messaging programs for your company.
Arm yourself with the insights in this report to:
- Execute on mobile consumer expectations and demands
- Understand the impact of transactional mobile messages on the consumer experience
- Inform and shape your mobile strategy for service-based communications