Unlike any other communication channel, mobile delivers a uniquely personal and relevant experience that's transforming the way brands are thinking about marketing.

But it's important to remember that mobile does not exist in a silo. One of the most effective ways to deploy mobile is to layer it over your existing marketing strategies and identify opportunities where you can integrate smart mobile touch points that extend the value of your traditional campaigns. That's where Vibes comes in. We can help activate all of your traditional assets by adding mobile, so that you get more mileage out of every dollar you spend.

Our approach to mobile marketing is called Mobile Relationship Management, or MRM. This journey starts at Awareness, and continues through Engagement, Transaction and then Loyalty, and is designed to create immediate and long-lasting customer relationships by infusing mobile-appropriate experiences both online and offline. The result: an effective multi-channel marketing experience where mobile is the glue that drives deeper engagement, sales, and loyalty for your brand.

One of the most effective ways to deploy mobile is to layer it over your existing marketing strategies and identify opportunities where you can integrate smart mobile touch points that extend the value of your traditional campaigns. That's where Vibes comes in—we can help activate all of your traditional assets by adding mobile, so that you get more mileage out of every dollar you spend.

Traditional advertising tends to be a one-sided conversation, but when you activate an ad with mobile marketing, you know consumers are listening because you can engage them with meaningful and ongoing dialogue. Every mobile-activated ad gives consumers the opportunity to interact with your brand, and gives you the ability to build your mobile database and extend the conversation long after the ad has run.

You also get valuable data and feedback from every interaction to further engage consumers with relevant content, and to guide future campaigns.

A corporate sponsorship is a big investment. But when you add an interactive mobile campaign to an event, that investment goes a whole lot further.

Mobile call to action can be placed anywhere at an event-such as on a screen or next to an exhibit booth to instantly create real-time engagement with your brand and build your mobile database. From polling attendees, to promoting a contest entry or encouraging an app download, mobile users can be engaged at a point when they are looking to connect. Even before the event, mobile can be used to ensure your brand is top-of-mind as consumers prepare, and eventually attend the event.

Once users have engaged through their mobile devices, continue the conversation far beyond the event itself with a responsive group of consumers who have actively sought further interaction with your brand.

When a mobile coupon or incentive is delivered to a consumer, its always available, convenient, and ready to use.

Coupons can be scheduled for certain times of the day or year to coincide with special promotions, or to encourage impulse purchases. Location-based offers can be sent when consumers are within a certain radius of your store. If you need to clear shelf space before a new shipment arrives, send a time-sensitive mobile coupon for immediate use.

Coupons and incentives can be delivered to segmented audiences based on purchase behaviors and preferences, activated to encourage repeat purchases, shared via social networks to extend your reach. When mobile coupons and incentives are offered, you get increased sales, new mobile subscribers, more in-store traffic, and higher spend per visit.

Mobile marketing doesn't stop when consumers enter your store—they are actively searching for product information, sharing information or photos with friends, and seeking ways to interact with your brand.

Not only can you build your mobile database with in-store engagements, mobile can act as an extra sales associate, deepening the customer relationship. You also get a first-hand view of what's driving mobile interactions. Then optimize the experience, and tie these insights to more outbound marketing initiatives.

In-store mobile engagement elevates the customer experience by bringing value and entertainment to the store visit, encouraging repeat visits, and building brand loyalty.

Mobile marketing offers an unprecedented opportunity to segment consumers based on real interactions, instead of educated guesses.

When a group of consumers engages at a high rate on one initiative but a much lower rate on another, you can immediately see that data in Catapult. Then tailor your campaign to make sure the right audience is getting the message most relevant to them. But what you learn is not limited to mobile marketing—this data can be integrated with your CRM systems to add another layer of detail to inform other marketing initiatives, and even product development.

By segmenting your mobile database, you can you'll ensure the highest chance of engagement from the consumer, and a far more valuable brand experience.

Mobile keeps your most valuable customers connected to your brand whenever, wherever, and however they want. Include mobile as an extension of your existing loyalty program (or enroll new members via mobile calls-to-action) and reward customers with exclusive announcements and repeat purchase incentives.

Your mobile database will continue to grow with the inclusion of new loyalty members and you can interact with them through exclusive offers, events and program updates.

Empower your biggest brand advocates with mobile.