Vibes

Overview

Coca Cola was looking to enhance their sponsorship of an extensive, outdoor music and concert experience that took place at the NCAA Men’s Basketball Final Four.

Challenge

Coca Cola hoped to generate interaction with fans and drive traffic to the “My Coke Fest” website.

Solution

Vibes collaborated with all of Coca Cola’s agencies to implement a fully integrated, multi-media platform experience called “My Coke Fest.” Prior to the event, fans could opt-in to receive mobile alerts that kept them informed of all the “goings on” throughout the day. At the event, twenty foot screens were erected on either side of a large concert stage – popular bands performed throughout the day as fans sent personalized text and picture messages directly to the screen. Between the musicians’ set breaks, Coca Cola ran a series of new television commercials and prompted fans to text-2-vote for their favorite for a chance to win cash prizes or signed band memorabilia. After the event, all of the “My Coke Fest” participants received a bounceback message thanking them for their votes and directing them to the “My Coke Fest” website.

Results

For confidentiality purposes, please contact us for program results.