Vibes

Overview

MTV Networks partnered with Vibes Media to help promote Warner Bros.’ highly touted release of the 2008 film Speed Racer.

Challenge

Create as much awareness as possible leading up to the release of Speed Racer in theatres and effectively integrate with MTV Network’s “Speed Up, Slow Down” marketing platform.

Solution

A text based, Speed Racer trivia game was created that gave consumers a chance to win a version of the Mach 5, the official car of Speed Racer. From April 7-17, ads ran across all of MTV Network’s digital and television properties that prompted consumers to opt-in for a chance to “Text Fast to Drive Fast.” On April 18th, opt-in participants received an alert message that said, “Start Your Engines” and the race was on. 10 participants were selected at random and flown to Los Angeles where they competed in a remote control car race for the promotion’s grand prize.

Results

For confidentiality purposes, please contact us for program results.