Vibes

Overview

For their 2008 “Lost Highway” tour, Bon Jovi was looking for a mobile solution that would enrich the concert experience and help build a foundation for their mobile database.

Challenge

The “High Tech” tour as it was dubbed by CNBC, utilized very sophisticated on screen technology. On stage, there were three screens – each weighing as much as a Volkswagen and costing two million dollars a piece – that Vibes had to integrate with at thirty-four different tour venues.

Solution

A Vibes mobile tour manager went on the road with Bon Jovi to help integrate a premium Text-2-Vote into the “Lost Highway” concert experience. Calls to action appeared on BonJovi.com, on the large stage screens and on palm cards handed out in venue that prompted fans to vote, via text, for the song they most wanted to hear played for the encore. Once they voted, participants received a bounce back message that asked if they’d like to be entered for a chance to win stage side seats for $1.99 or a chance to win an all expenses paid trip to Barcelona. After the concert, the mobile program participants had another opportunity to opt-in to receive Saturn sponsored alerts from the band while on the road and purchase exclusive Bon Jovi mobile content.

Results

For confidentiality purposes, please contact us for program results.