Vibes

Overview

Madonna and producer Timbaland recorded a remix of their song “4 Minutes” and wanted to deliver it to an exclusive audience via a mobile download.

Challenge

Through a partnership with Verizon Wireless, the “4 Minutes Timbaland Mobile Underground remix” was to be made available exclusively to V CAST subscribers through an engaging call-to-action. In addition, Madonna and Verizon Wireless wanted to create a way for users to enter to win tickets to upcoming Madonna concerts.

Solution

Vibes delivered an MMS call-to-action to V-Cast subscribers on the Verizon Wireless network, prompting them to download the exclusive track from Madonna and Timbaland in a wide variety of formats including ringtones, ring back tones and the full song. After the track was downloaded, the interactive experience continued by entering users in a sweepstakes for a chance to win tickets to a future Madonna performance.

Results

For confidentiality purposes, please contact us for program results.