Mobile Wallet
Advertising

WalletAds™ for Apple Wallet & Android Pay

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While mobile ads driving direct purchases are uncommon, mobile wallet’s growth is quickly changing that. WalletAds has turned Apple Wallet & Android Pay into the post-click destination for mobile ads, giving consumers a far more effective way to respond to them than ever before. This in turn drives greater ROI for advertisers and brands.

Our WalletAds solution integrates Apple Wallet & Android Pay into virtually any mobile ad.

 
 

WalletAds 101

The next generation ad tech solution that enables advertisers to
'tap and save' branded offers directly from brands' mobile ads right into their mobile wallets.

THE NEED FOR AN IMPROVED POST-CLICK ADVERTISING DESTINATION

Despite significant expenditure, the mobile advertising experience presents challenges for advertisers and consumers alike:

TRADITIONAL POST-CLICK DESTINATIONS INCLUDE:

  • Mobile commerce sites: Where 97% of shoppers abandon their mobile shopping carts
  • Download an app: Where a majority of consumers don’t spend much time. Recent Forrester data shows smartphone owners spend 80% of their time in just five apps – Facebook, YouTube, Maps, Pandora and Gmail.

A BETTER SOLUTION FOR MOBILE ADVERTISING

Our mobile consumer data revealed that mobile offer pages are the preferred consumer destination when clicking on a mobile banner ad. And that 8 in 10 consumers prefer saving digital offers to printing them out and bringing them in-store.

 

DESTINATION PREFERENCE FOR MOBILE ADS

Mobile coupon pages are the preferred destination when clicking on a mobile ad for half (49%) of smartphone users. A quarter would prefer either an app download page (25%) or a mobile commerce page (26%).

CONVENIENCE OF DIGITAL OFFERS

82% smartphone users report that digital offers are convenient when compared to printing out coupons and bringing them to the store.

 

WalletAds helps consumers do just that – allowing them to click on mobile ads to save branded offers directly into Apple Wallet or Android Pay, in just two clicks. From there, remembering to bring that content with them in-store is no longer an issue.

 

ONCE SAVED…

WalletAds allow advertisers to send updates and push-like notifications directly to consumers’ saved mobile wallet content. These notifications can be time and location-triggered, and remind consumers of the offers they have saved in their mobile wallets when they’re near a store.

Both Apple Wallet and Android Pay allow for unlimited content updates of saved mobile wallet offers, and well over 90% of mobile wallet offers are not deleted after they expire. This means brands and advertisers can continually update their in-market content with new offers, colors, codes, and more. This turns a one-time mobile ad offer into advertisers’ ultimate retargeting tool: refreshable, evergreen and ever-present on consumers’ smartphones.

 

BENEFITS OF MOBILE
WALLET ADVERTISING

 

Getting started with WalletAds

How we work with you before, during and after your
campaign has launched.

GETTING STARTED: HOW WE WORK WITH YOU

 

Create your target audience

Leveraging demographic, behavioral, geographic and additional data types to nail down the target audience that’s most likely to save your WalletAds.

Target the right handsets

WalletAds come with auto device-detection technology to ensure you’re delivering Apple Wallet content to iPhone users and Android Pay content to Android users.

Leverage the right ad networks

Collaborate with our ad network partners who specialize in premium inventory to ensure you maximize the value out of each WalletAds program you launch.

Tap the right inventory partners

Work with our growing network of certified inventory partners to ensure your WalletAds work well and properly render in-market.

Activate the right ad units

WalletAds can be used in standard banner ads, rich media units and virtually any other type of ad unit.

Test your WalletAds

We’ll create a testing environment and process before your WalletAds go live, across both iOS & Android devices.

YOUR CAMPAIGN HAS LAUNCHED: MAXIMIZE ROI

Gauge campaign performance & measure success

We’ll help you define what WalletAds success and ROI look like and track results against those expectations. Our platform reports on metrics like impressions, views, clicks and saves. Combine these metrics with redemption data to paint a full ROI picture.

Optimize your campaigns

Decide in advance how the campaign and inventory will be optimized once the campaign has started: by site, by network, by day part and more.

Update your content

Once saved, WalletAds can be updated with new content over time – and various reminders and notifications can also be sent. This living, breathing ad unit on your consumers’ phones is the perfect retargeting tool.

Launch new campaigns!

We’ll help you launch more campaigns, continually optimized and based on the best practices we learn from previous programs.

Innovate

The clients we see driving the most ROI out of WalletAds are constantly challenging themselves to find new and innovative ways to activate their marketing mix with mobile wallet.

Results

Impressive business outcomes for WalletAds clients.

POWERFUL WALLETADS MOMENTUM

Although WalletAds is still new to the market, early campaigns are driving exciting results for Vibes and our clients:

Ecosystem

media partners, resellers
and agencies who have adopted WalletAds technology for their clients

Customers

advertisers using WalletAds to date (and counting!)

Installed

less than 5% of installed WalletAds are deleted, 95% remain updatable on consumers’ smartphones
 

WALLETADS CELEBRATED ITS ONE-YEAR ANNIVERSARY! LEARN MORE:

We've experienced tremendous growth and customer demand since launching WalletAds one year ago. WalletAds now has a rich ecosystem of leading partners, resellers and agencies, and a notable roster of major brand advertisers including Honda, Adidas, Petco, HP, Dairy Queen, FedEx Office, Dick’s Sporting Goods, Firestone and more.

Learn more about how WalletAds solves several key problems for advertisers. WalletAds allows advertisers to close the loop on their campaigns, connect paid media with real-life purchases and arm advertisers with living ad units that can be updated over time with new offers, content and reminders to extend their brand's engagement with consumers.

Read our press release.

 
 

Certified Partners

Growing ecosystem of agencies, advertisers and partners.

AGENCIES & ADVERTISERS


WalletAds™ “Save to Phone” functionality is being incorporated in mobile ad campaigns by leading
brands and agencies

 

PARTNERS


Vibes has a network of tested/certified partners to
provide inventory or full-service management
of your WalletAds™ campaigns

 

Our Team

Your mobile wallet advertising partners.

MIKE WADE

VP Mobile Wallet Advertising
Our lead solutions consultant,
dedicated to helping major brands, advertisers and publishers weave WalletAds into their offerings.

LINDSAY HORWOOD

Associate Director
Our account lead, dedicated to helping clients strategize, execute, launch and optimize their WalletAds programs.

JENN SCHWENDAU

Account Manager
Our account manager, dedicated to helping clients strategize, execute, launch and optimize their WalletAds programs.
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