While mobile ads driving direct purchases are uncommon, mobile wallet’s growth is quickly changing that. WalletAds has turned Apple Wallet & Android Pay into the post-click destination for mobile ads, giving consumers a far more effective way to respond to them than ever before. This in turn drives greater ROI for advertisers and brands.
Our WalletAds solution integrates Apple Wallet & Android Pay into virtually any mobile ad.
The next generation ad tech solution that enables advertisers to
'tap and save' branded offers directly from brands' mobile ads right into their mobile wallets.
Despite significant expenditure, the mobile advertising experience presents challenges for advertisers and consumers alike:
Our mobile consumer data revealed that mobile offer pages are the preferred consumer destination when clicking on a mobile banner ad. And that 8 in 10 consumers prefer saving digital offers to printing them out and bringing them in-store.
Mobile coupon pages are the preferred destination when clicking on a mobile ad for half (49%) of smartphone users. A quarter would prefer either an app download page (25%) or a mobile commerce page (26%).
WalletAds allow advertisers to send updates and push-like notifications directly to consumers’ saved mobile wallet content. These notifications can be time and location-triggered, and remind consumers of the offers they have saved in their mobile wallets when they’re near a store.
Both Apple Wallet and Android Pay allow for unlimited content updates of saved mobile wallet offers, and well over 90% of mobile wallet offers are not deleted after they expire. This means brands and advertisers can continually update their in-market content with new offers, colors, codes, and more. This turns a one-time mobile ad offer into advertisers’ ultimate retargeting tool: refreshable, evergreen and ever-present on consumers’ smartphones.
How we work with you before, during and after your
campaign has launched.
Impressive business outcomes for WalletAds clients.
Although WalletAds is still new to the market, early campaigns are driving exciting results for Vibes and our clients:
Traditionally, marketing plans have been designed around the assumption: ‘bigger purchases, bigger devices.’ But with WalletAds, we helped Honda successfully flip that theory. By leveraging WalletAds, Honda has continued its conversation with targeted audiences well beyond the initial ad impression and into the dealership...Read more
~ Kimberly Smith, general manager mobile, Flashtalking
What’s unique about WalletAds is that the platform enables a save-to-wallet call to action that circumvents the need for a mobile app. It’s a valuable proposition since many brands still struggle with getting the user formula for native apps just right — this enables us to connect with consumers via mobile wallets regardless of how well their app is performing...Read more
~ Rachel Pasqua, practice lead, connected life and mobility, MEC Global, North America
MobileFuse chooses only the best-in-class, cutting-edge tools to help our advertisers reach the most receptive, appropriate audience on mobile devices. WalletAds is a unique, differentiated mobile ad unit that allows our advertisers to influence consumers beyond the initial impression through updates and location-sensitive notifications...Read more
~ Ken Harlan, co-founder and CEO, MobileFuse
The mobile ad methods that will outlast the ad-blocking age are those that directly benefit the consumer through a completely seamless user experience. WalletAds has been a popular solution with many retail clients, as it allows consumers to easily save an offer that interests them, removing friction entirely while driving additional customers in-store...Read more
~ Shelby Saville, president of innovation and investment platforms, Spark SMG
We've experienced tremendous growth and customer demand since launching WalletAds one year ago. WalletAds now has a rich ecosystem of leading partners, resellers and agencies, and a notable roster of major brand advertisers including Honda, Adidas, Petco, HP, Dairy Queen, FedEx Office, Dick’s Sporting Goods, Firestone and more.
Learn more about how WalletAds solves several key problems for advertisers. WalletAds allows advertisers to close the loop on their campaigns, connect paid media with real-life purchases and arm advertisers with living ad units that can be updated over time with new offers, content and reminders to extend their brand's engagement with consumers.
Read our press release.
Growing ecosystem of agencies, advertisers and partners.
Your mobile wallet advertising partners.