Leverage Passbook + Apple Pay and Google Wallet
Get your brand and your content inside Passbook + Apple Pay and Google Wallet using Catapult’s Wallet Manager module. Wallet Manager enables you to easily mobilize all of your offers and loyalty cards.
Passbook + Apple Pay and Google Wallet are the ultimate shopping companions because they deliver on the promise of customer convenience. They are the only place on your customers’ phones where they store everything they need to make their shopping experiences with your brand more successful.
At Vibes, we built Wallet Manager — a robust, yet easy to use Catapult module, to help marketers set-up and manage campaigns for both Passbook + Apple Pay and Google Wallet in one integrated interface. You don’t need multiple platforms to manage these communication channels.
In September 2012, Vibes was first to market with a mobile wallet marketing solution – Wallet Manager. Since then, Vibes has run more than 350 mobile wallet campaigns with Passbook + Apple Pay and Google Wallet for several leading retailers. The metrics collected from these mobile wallet campaigns demonstrate that the non-payment side of the mobile wallet is an effective tool for driving foot traffic, increasing average order value and building loyalty.
With Passbook + Apple Pay and Google Wallet, consumers no longer have to remember to bring their coupons and loyalty cards to their favorite retail stores. Instead, they can store them on their smartphones and be reminded of offers when they are near a store or when an offer is about to end.
Passbook + Apple Pay and Google Wallet are the two key players in the non-payment side of mobile wallet. Here’s everything you need to know:
In September 2013, Google launched a new Google Wallet app for all Android phones. This mobile wallet solution allows consumers to save loyalty cards, offers and tickets to Google Wallet. Through a cloud-based distribution model, digital content can be saved to Google Wallet from any device and then appear on a consumer’s phone instantly for redemption. Marketers now have access to millions of consumers using Android-enabled devices who are ready to start adding mobile offers and loyalty cards to their new App. Google Wallet is also available for iPhones through the App Store.
Apple paved the way for marketers to dynamically interact with consumers with the launch of Passbook in September 2012. Passbook is pre-installed on all iPhones with iOS 6 and iOS 7. This gives iPhone users one-click access to add Passes. New with iOS 7 is a built-in QR Code scanner that allows offline content to be added to the phone with one simple step. Marketers can also leverage iBeacons as well as Passbook’s built-in, location-aware functionality to create time and location sensitive offers that drive consumers in-store.
Before getting started with mobile wallet, it’s critical to understand what you are trying to accomplish with the program so you can build out a robust mobile wallet strategy that integrates with your overall mobile plan.
Next, identify that channels and content you plan to activate with mobile wallet so you can enroll other marketing owners if needed.
A great place to start is looking at the promotions you currently have planned. Usually these include big events or holidays that you have developed an integrated marketing program around. Translating a print or online coupon into mobile wallet content is easy and can quickly help you prove the value of mobile wallet marketing
It’s also important to outline KPIs that you want to measure with each program that you run. Test early and test often for marketers running their first few mobile wallet programs.
Learn more about how Vibes' team of mobile experts can help you create a winning mobile wallet strategy.
Everything is going digital these days. And coupons and offers are no exception. Innovative apps like Passbook + Apple Pay and Google Wallet allow consumers to store and organize everything on their phones. The consumer value proposition is a no-brainer.
Wallet Manager is the industry’s only cross-platform mobile wallet solution that enables marketers to create, distribute and manage mobile wallet campaigns for both Passbook + Apple Pay and Google Wallet.
Marketing on a mobile device is about personalization; it’s about dynamic content; and it’s about getting customers the information they need. Wallet Manager makes it easy to set up mobile wallet campaigns in minutes. The best part? There’s no need to involve your IT department. We have already integrated Passbook and Google Wallet Object APIs into our platform so you don’t need to worry about the technical details. All you and your marketing team need to do is log into Wallet Manager to set up and run your mobile wallet campaigns.
With the explosion of shopping choices available (both online and off) it’s become increasingly difficult for retailers to build and maintain loyalty with their customers. It’s more important than ever to truly differentiate your loyalty program and find new, innovative ways to drive deeper engagement. But how do you do it?
The answer: Mobilize your loyalty program with Passbook + Apple Pay and Google Wallet. This approach is proven to drive deeper engagement with loyal customers and increase the overall lifetime value of your customers.
Mobile wallet is transformational. It allows you to accomplish your unique goals, while rewarding your loyal customers with an enhanced loyalty experience. This makes it a true win-win for you and your loyal customers.
Wallet Manager enables marketers to manage mobile loyalty programs for both Passbook + Apple Pay and Google Wallet in one integrated platform.
What’s unique about wallet is it’s dynamic, living content. This means you can interact with the content in real-time and use it as a communication channel. Wallet content in both Passbook + Apple Pay and Google Wallet offers notification capabilities similar to Push messages, allowing you to run cost-effective time- and location-based marketing programs.
You can use wallet content to send timely reminders that increase foot traffic. For example: The offer you saved to your phone is about to expire, the reward certificate you have just doubled in value, you’ve increased to Platinum status in your loyalty program, etc.
The introduction of beacon technology presents both retailers and consumers with new opportunities for engagement. Apple iBeacons or Bluetooth Low Energy (BLE) Beacons are an emerging technology that enables precise micro-location based proximity targeting.
Tying beacons to mobile wallets — specifically iBeacons and Apple’s Passbook — can act as a new engagement channel for consumers. Once iBeacons are set up in retail stores, all offers and loyalty cards saved in Passbook can be triggered by iBeacons.
One of the most powerful features of mobile wallets is that they are GPS-enabled, location-aware devices. You can use latitude and longitude coordinates near your store to trigger notifications. The more precise the location trigger, the better.
Email is one of the most effective ways to distribute Passbook + Apple Pay and Google Wallet content. Simply add a “Save to Phone” button on your emails and you’ve given your customers an easy way to save your valuable offers, coupons and loyalty cards to their phone. If customers receive an email on their mobile phone, they can add the mobile wallet offer with a few clicks. If they receive it on the desktop, you can have customers enter in their phone number to send to their phone.
You can also tie together which consumers redeem an offer in-store with each email you send. That’s powerful data you can use to improve your email programs and to demonstrate the value of mobile.
We work with leading email providers to make sure your emails are not only activated with Passbook + Apple Pay and Google Wallet content, but that it maintains all the personalization parameters you’re leveraging as part of your CRM strategy.
Introducing mobile wallet advertising…
the future of mobile advertising is here
Today’s most common post-click banner ads drive consumers to destinations that ultimately provide limited impact and ROI. These destinations include a link to download an app, mobile web pages and mobile shopping carts, 97% of which are abandoned.
Now thanks to widespread adoption of mobile wallet, brands and advertisers have a new and better post-click destination for their customers: WalletAds – stored in Apple’s Passbook and Google Wallet.
This new post-click destination leverages Vibes WalletAds, allowing consumers to tap and instantly save offers, coupons and more to their smartphone’s mobile wallet app – Passbook (for iPhones) and Google Wallet (for Android devices).