Business users can now extend their existing email, transactional or service notifications to mobile, using our Catapult mobile marketing platform. We’ve leveraged our rich understanding and background in mobile channels and consumer preferences to enable a different type of mobile messaging: time-sensitive, non-marketing transactional and service updates.
Through Catapult’s user-written templates, users set up messages and rules in Catapult, which are triggered by ‘events,’ for example:
It’s become very important for brands and organizations to engage their customers via mobile – especially for time-sensitive information that must reach consumers as soon as possible. Traditionally, informing consumers that their package has shipped or maintenance person is en route has required complicated, custom-built solutions.
This has caused some organizations to tap email-only service messaging solutions. Additionally, many solutions do not offer business users control over message content and logic. Or they lack sophisticated reporting and analytics that business users need for proper cross-channel optimization.
Brands must tap a partner with mobile marketing expertise – and the supporting transactional messaging technology to bring it all to life. This is where we come in.