How Sephora SEA Increased App Downloads & Consumer Engagement with SMSDownload case Study
Sephora Southeast Asia (SEA) wanted to expand their marketing reach with a customer base that primarily shopped in-store and had not downloaded the company’s app. Mobile, a more personal communication channel, helped Sephora SEA drive digital brand engagement and increase app downloads.
By establishing SMS opt-in CTAs during new member sign-ups, which included a personalization welcome message and app download offer, Sephora SEA tapped into a new audience. Nearly 50% of the new audience was not engaged previously with Sephora SEA’s emails or had not downloaded the app before opting into SMS.
SMS Subscribers within the first year
Average Opt-In Rate
Average App Install Rate