Vibes and Zaxby’s took on the challenge of awakening a sleeping giant – and turning Zaxby’s SMS program into a true ROI-manufacturing machine.
Vibes helped Zaxby’s reach their national audience using SMS, but also enabled franchisees to reach local markets, and for the first time, introduce unique offers from franchise-owned locations using Tier 1 mobile messaging.
With each franchisee having their own SMS opt-in, owners could:
- Drive traffic on slower days
- Send limited time offers using mobile pages
- Promote new menu items with scheduled, localized SMS campaigns.
Zaxby’s can reach both a national and local audience using the Vibes platform
So what’s next for 2020?