1:1 text message marketing is helping Zaxby's become a household name

1:1 text message marketing is helping Zaxby's become a household name

Zaxby’s relies on personalized, Tier 1 SMS marketing to reach customers at the moments they’re deciding where to eat and increase day-to-day traffic from customers across the nation and in local markets.

The Company

Zaxby’s is a premier chain of fast casual restaurants, operating primarily in the Southern United States with over 900 franchise and corporate-owned locations. Zaxby’s has opened almost 300 locations since working with Vibes.


The CompanyThe Company

The Challenge

Expanding swiftly beyond their southern roots, Zaxby’s hit a stride in store and revenue growth, and wanted to see a greater return from 1:1 customer engagement with mobile. Prior to working with Vibes, Zaxby’s lacked a cohesive and actionable strategy that would help them increase mobile revenue.


Vibes and Zaxby’s took on the challenge of crafting a mobile messaging strategy that fit their corporate and franchisee model – and turn Zaxby’s SMS program into a true ROI-manufacturing machine.
The ChallengeThe Challenge

The Solution

Vibes helped Zaxby’s reach their national audience using SMS, while also enabling franchisees to reach their critical local markets. With Vibes, Zaxby’s was able to introduce unique offers from franchise-owned locations using Tier 1 mobile messaging.


With each franchisee having their own SMS opt-in, owners could:
  • Drive traffic on slower days
  • Send limited time offers using mobile pages
  • Promote new menu items with scheduled, localized SMS campaigns
The SolutionThe Solution

Zaxby’s can reach both a national and local audience using the Vibes platform

The Result 

Since partnering with Vibes, Zaxby’s has turned a dormant mobile strategy into a corporate win. By utilizing both national and local SMS sends with Vibes, and including more enticing offers through SMS, Zaxby’s accelerated their mobile database growth – and its steadily climbing.


So what’s next for 2020?


Zaxby’s is ripe for continued success with Vibes – their substantial database growth comes just in time for the national launch of their new POS loyalty system. After this migration, with Vibes, Zaxby’s can:
  • Send Vibes mobile wallet offers through an SMS message
  • Open a new 1:1 communication channel with customers
  • Track redemptions and update offers in real-time
  • Send location-based offer notifications when customers are within 100 meters of their preferred location
Together, Zaxby’s and Vibes conquered mobile during a surge in business – and set up Zaxby’s for an integrated and orchestrated mobile strategy.
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