Needing to stay ahead of competition, The Container Store picked Vibes to help them effectively target and engage college-aged students and their parents during the back-to-school season.
Whether moving into a dorm, apartment or home, the back-to-school season for college is a pivotal time for The Container Store as students and their parents are on the hunt for ways to keep organized for the new school year.
They needed to stay ahead of the competition and find a partner who could help them amplify their digital-first strategy and effectively target college-aged students and parents. They also knew that expanding their use of mobile channels would be vital in order to reach their target audience at the right time, and in the channel they prefer. That’s when they turned to Vibes.
Instead of sending out generalized mass messages, The Container Store was able to tailor its messages to be relevant to its college audience using SMS, MMS, mobile app push notifications and Mobile Wallet.
Today the Container Store continues to partner with Vibes to expand their mobile reach, continuing to use all mobile channels to attract and retain shoppers throughout their purchase and post-purchase journeys.