Vibes is excited to offer you this research to help you capitalize on the mobile wallet marketing opportunity.
Download this Forrester report today to learn:
- The future of mobile wallet, extending beyond mobile payments, and trends you can expect to see in the next few years
- The use cases of mobile wallet engagement such as coupons, offers, location-based services, tickets, enhanced product information, loyalty points and rewards
- Effective customer engagement strategies from mobile-first platforms like WeChat and Alipay who operate in a crowded mobile marketplace
- How Asia’s unique digital ecosystem has paved the way for innovative coupon and offer formats such as augmented reality (AR) coupons and social gifting
“Marketers face a challenge: Most customers will not download their brands’ mobile apps, so they need to smartly leverage the mobile ecosystem to borrow mobile moments from the popular apps that their customers already use every day. Mobile wallets are such apps.”