“Mobile allows marketers to close the loop in a way that no other form of advertising or marketing can…a truly one-of-a-kind opportunity.”
VP of Channel Partners
Brian leads Vibes’ Channel Partner team, a business unit dedicated to empowering organizations with the technology and expertise they need to succeed in mobile marketing.
Prior to joining Vibes, Brian led Experian’s Digital Advertising Services division; one of the fastest growing business segments at Experian. Brian was responsible for all Sales, Partnership and Business Development initiatives for this rapidly growing business. With over 25 years of expertise in the direct marketing, database, agency and digital advertising spaces, Brian has spent his career helping organizations capitalize on their data-driven marketing activities across a variety of verticals.
Outside of the office, Brian enjoys visiting his daughter at the U of I, cheering for his sons various baseball teams, spending time with his wife and walking in the woods with the family dog. He is a diehard Chicago Bears and Blackhawks fan, loves rock and live concerts and any excuse to spend time outdoors.
What Brian loves most about mobile is its ability to tie together all other data-driven advertising and marketing into a highly engaging, personal and effective format. Mobile allows marketers to close the loop in a way that no other form of advertising can. For a lifelong marketing, data and advertising or marketing guy, it’s truly a one-of-a-kind opportunity.
- ADEXCHANGER: Mobile Platform Vibes Launches WalletAds, Links Banner Ads To In-Store Sales (Feb. 20, 2015)
- PR NEWSWIRE: Vibes Releases WalletAds to Enable All Advertisers to Integrate with Apple’s Passbook and Google Wallet (Feb. 20, 2015)