“When she’s out of the office, Cheryl can be found spending time with friends and family and gardening.”
SVP of Business Operations
As our head of operations, Cheryl owns Vibes’ connectivity partnerships with over 50 carriers, managing relationships that keep us positioned as a reliable, knowledgeable and trustworthy partner in the industry. In her time at Vibes, Cheryl has put business processes in place to turn Vibes into the most efficient short code provisioner in the industry.
An industry veteran who brings almost a decade of mobile experience to the table, Cheryl is a recognized thought leader who writes on everything from mobile compliance to short code provisioning. She also works with the Mobile Marketing Association, CTIA and Federal Communications Commission to help shape and represent SMS compliance best practices. Cheryl is a tireless advocate for the mobile consumer and has served our clients and the industry through committee work with the MMA’s Consumer Best Practices and CTIA audit standards.
When she’s out of the office, Cheryl can be found spending time with friends and family and gardening. What she loves most about mobile is its ability to fill the gaps with other marketing efforts – acting as a link between advertising efforts and in-store purchases. It’s the most powerful tool marketers have at their disposal.