Inspire Action through Advanced Analytics

To inspire your customers to engage with your brand, you have to know who they are, what they like, and how they behave. With Advanced Analytics, you get customized and configurable dashboards, visualizations, and insights to help you connect the dots between mobile behaviors and customers throughout their brand journey.

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Available Insights

Mobile ROI

Attribute mobile effectiveness and impact on revenue, campaign subscriber growth, store traffic and in-store purchases.

Channel Metrics

View subscriber trends, acquisition sources and effectiveness of different mobile channels.

Engagement Metrics

Understand rates and frequency of engagement within each channel.

Digital Loyalty

Understand effectiveness of digital loyalty membership, conversions, and overall growth numbers.

Mobile Marketing Optimization

Optimize for location-based campaigns, segment performance management, mobile brand experience and customer lifetime value.

Overall Revenue

Gain insight into revenue impact of mobile channels, mobile brand engagement and physical locations.

Benefits

Gain multichannel insight within a single view

Evaluate mobile performance across multiple channels to create a better holistic customer experience

Get visual reporting for enhanced experience

Visualize data using geo-maps, charts and graphs, heat maps, bubble/scatter plots, network mapping and more

Choose the data you want, and how you want it

Full-featured reporting allows customizable views, filters, visuals, data sets and scheduling

Integrate data sets for a more complete customer picture

Augment mobile response data sets with CRM, loyalty, email, social, POS, behavioral, or any other digital data source for a complete 360° view of mobile performance

Optimize Multichannel Mobile Campaigns

Intuitive, visual, and configurable, this product is built right into our existing platform, and provides active insights on consumers’ mobile behavior.

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