To inspire your customers to engage with your brand, you have to know who they are, what they like, and how they behave. With Advanced Analytics, you get customized and configurable dashboards, visualizations, and insights to help you connect the dots between mobile behaviors and customers throughout their brand journey.
Access insights that optimize performance
Attribute mobile effectiveness and impact on revenue, campaign subscriber growth, store traffic and in-store purchases.
View subscriber trends, acquisition sources and effectiveness of different mobile channels.
Understand rates and frequency of engagement within each channel.
Understand effectiveness of digital loyalty membership, conversions, and overall growth numbers.
Optimize for location-based campaigns, segment performance management, mobile brand experience and customer lifetime value.
Gain insight into revenue impact of mobile channels, mobile brand engagement and physical locations.