Constantly bombarded by information, today’s mobile customers are easily distracted. To make an impact, you need to deliver individualized experiences, messages, and offers at the right time. They want to be heard, understood, and in control of their experience which requires mobile marketers to move beyond mass segmentation and into personalization.
Mobile personalization at scale
The Vibes Platform leverages analytics, machine learning, and artificial intelligence (AI) to create right-time mobile connections based on an individual’s behaviors, history, preferences, and location.