Marketo and Vibes Unveil Strategic Partnership to Power Best-in-Class Mobile Marketing Automation Solution
Marketers Can Seamlessly Integrate Text Messaging, Mobile Wallet Marketing and Mobile Wallet Advertising into Marketo Campaigns
CHICAGO & SAN MATEO, Calif. – (May 10, 2016) – Marketo, Inc. (Nasdaq: MKTO), the leading provider of engagement marketing software and solutions, and Vibes, a mobile marketing leader, today announced a jointly built integration to enable marketers to add key mobile channels into their automated campaigns. This strategic partnership enables marketers to seamlessly integrate text messaging (SMS/MMS), mobile wallet marketing (Apple Wallet for iPhone, Android Pay for Android phones) and mobile wallet advertising into existing campaigns and greatly increase the opportunity to reach consumers on their preferred devices.
“Marketo clients are hungry to amplify their mobile marketing in order to build stronger relationships with their customers,” said Mike Stocker, Senior Director, Product Solutions & Innovation, Marketo. “By integrating Marketo’s best-in-class marketing automation platform with Vibes’ best-in-class mobile marketing, we’ve created a solution that empowers marketers to reach consumers on their device of choice with both speed and personalization.”
Vibes is already part of Marketo’s LaunchPoint® ecosystem, the most complete network of best-of-breed marketing solutions. This partnership builds upon Marketo’s commitment to helping marketers drive engagement everywhere, at scale, from a single platform.
With this integration, marketers can complement existing marketing channels with marketing and service-based mobile communications. For instance, marketers can now:
- Incorporate text messaging (SMS/MMS) into Marketo-driven marketing campaigns.
- Add mobile wallet content to their email marketing campaigns to enable customers to instantly save offers and loyalty cards to Apple Wallet or Android Pay.
- Utilize mobile wallet as the post-click destination for digital advertising campaigns in Marketo, powered by Vibes’ WalletAds
With the power of marketing automation technology from both partners, marketers can also now offer consumers the ability to determine how they would like to receive personalized messages. If a consumer prefers receiving sale notifications via text, marketers can send these messages via mobile, instead of relying on email.
“General Growth Properties (GGP) (NYSE: GGP) has been able to transform the shopping experience at our 120 world-class malls to delight consumers at every step of their shopping journey,” said Donna Pahel, vice president of digital marketing at GGP. “Today’s consumers expect brands to cater to their needs in a real time, relevant way across screens. Marketo and Vibes’ automated end-to-end solution will help GGP meet our shoppers expectations and execute personalized marketing campaigns at scale across both web and mobile channels.”
Forrester Research, Inc. estimates there are over 30 billion mobile moments each day in the United States. Marketers need automated solutions that deliver both speed and personalization to capitalize on these mobile moments and meet consumer demands in real time.
“In many ways, communication on mobile devices is all about speed, convenience and ease of use, so it’s only natural that mobile is coming to marketing automation,” said Jack Philbin, co-founder and CEO of Vibes. “The most effective marketing is tailored to meet the needs of the end recipient, and more and more frequently we’re seeing that consumers prefer mobile. Combining the power of mobile with the automation technology of Marketo will unlock a solution that benefits both consumers and marketers alike.”
Vibes will be on-site at Marketo’s Marketing Nation® Summit in Las Vegas on May 9-12, 2016. Expected to attract more than 6,000 marketers from around the globe, the conference will feature thought-leadership, educational sessions, workshops, and trainings that empower marketers of every level to succeed in today’s digital era.
General Growth Properties, Inc.
General Growth Properties, Inc. is an S&P 500 company focused exclusively on owning, managing, leasing and redeveloping high-quality retail properties throughout the United States. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP. www.ggp.com
Marketo (NASDAQ: MKTO) provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.
Vibes is a mobile marketing technology leader that helps some of the world’s biggest brands unlock new revenue by arming them with the technology and guidance they need to succeed in mobile marketing. Vibes’ Catapult Mobile Relationship Management (MRM) platform enables marketers to manage all mobile communications including text messaging, push notifications, Apple Wallet (formerly called Passbook), Android Pay (formerly called Google Wallet) and mobile web campaigns — all from a single interface. Vibes has delivered more than 8 billion mobile experiences since 1998 on behalf of customers such as Chipotle, Sears, Home Depot, Verizon, Allstate, The Gap, Pep Boys, Men’s Wearhouse, and Gannett. Vibes is a Tier 1 aggregator with direct connections to all U.S. wireless carriers. To learn more about Vibes, visit www.vibes.com or connect on Twitter.com/Vibes.
Max Nelson, 310-689-7229