Tier 1 Aggregator Vibes Launches New Division To Address Demand For SMS Short Code And Traffic Management
NEW YORK and CHICAGO, May 6, 2014 /PRNewswire/ — At the 2014 Mobile Marketing Association Forum in New York, Vibes, a mobile marketing technology leader, today announced a new division – Vibes Connect – to address the increase in demand for its SMS short code and traffic management services. SMS veteran and expert John Glennon has joined as vice president to spearhead the division.
The demand has been driven by service excellence and innovation. One of only seven companies in the U.S. designated as a Tier 1 aggregator by the Common Short Code Administration, Vibes sends more than twice as many SMS messages per quarter than any other mobile marketing technology provider in the U.S., ranking Vibes fourth behind Twitter, Facebook and ESPN in terms of total number of SMS messages sent per quarter (according to Nielsen*). Vibes Connect provides enterprise-level SMS connectivity to major carriers for brands with high-volume, mission-critical SMS traffic.
“Too often, ‘quality’ and ‘aggregator’ are mutually exclusive terms, which has left the industry with a tainted reputation of poor service,” said Jack Philbin, Vibes co-founder and CEO. “By bringing together a team of experts with our scalable and reliable technology, Vibes is at the forefront of SMS aggregation solutions. Additionally, the innovation in our API suite is enabling easier scale in this proven channel.”
How It Works
Vibes Connect offers an SMS API hub that supports the specific technologies used by clients, with technical support from a team that stays directly in touch and is available around the clock. Vibes Connect provides hands-on management of short code approvals with a dedicated team, leading to an average approval time for new short codes and SMS campaign set up that is 30 to 40 percent better than the industry average.
“We view Vibes as a true partner,” said Thom Jordan, president of Net2Phone Cable Telephony. “Not only does Vibes provide us great speed and functionality, but they also provide us with a robust wealth of knowledge, as well as an ability to process our large volume of SMS messages in real time – all at a low price point. Vibes’ expertise in the mobile marketing industry gives us the confidence that we’ve selected the right partner.”
LG Electronics USA’s appliance and electronics service operation is now using the Vibes application to communicate with consumers via SMS to confirm service appointments. Suk Lee, Customer Service Planning Manager at LG Electronics Alabama, said, “SMS is further enhancing LG’s customer service, and Vibes made our transition onto their network easy. Their white glove service was apparent every step of the way, from their availability to assist with the integration process in the test environment through going live into production. Their provisioning team was knowledgeable about compliance requirements and helped get us up and running quickly.”
John Glennon, vice president of Vibes Connect, is charged with overseeing the department. Originally one of the first 10 employees of mBlox back in 2000, he drove the business as head of sales from a seven-person team to a 300-person organization. Cheryl Sanders is vice president of operations, where she manages Vibes’ partnerships with more than 50 carriers. She brings extensive experience with the Mobile Marketing Association, CTIA and Federal Communications Commission to help shape and represent SMS compliance best practices. Additionally, Steven Mastandrea serves as director of software engineering. A mobile veteran, his architecture of Vibes’ connectivity platform has built a strong foundation for supporting high-volume client needs.
For more information about Vibes Connect, visit www.vibes.com/connect.
Founded in 1998, Vibes is a mobile marketing technology leader that helps some of the world’s biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes’ Catapult Mobile Relationship Management (MRM) platform enables marketers to drive revenue growth and loyalty through mobile messaging, mobile wallet marketing leveraging Apple’s Passbook and Google Wallet, post-click engagement, and advanced segmentation, targeting and personalization. Vibes has delivered more than 4 billion mobile experiences on behalf of customers that include Sears, Home Depot, Verizon, Allstate, The Gap, Tribune, Fox, and Gannett. The Common Short Code Administration (CSCA) recognizes Vibes as one of only seven Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com or connect on Facebook.com/VibesMedia or Twitter.com/Vibes.
*Source: Nielsen Q3’13 Mobile Messaging Report