Vibes Brings Mobile Marketing and Mobile Wallet Capabilities to IBM’s Universal Behavior Exchange

CHICAGO (October 23, 2015) – Vibes, a mobile marketing leader, today announced it is providing mobile marketing and mobile wallet solutions to IBM’s Universal Behavior Exchange (UBX) ecosystem. A key component of IBM Marketing Cloud, IBM UBX allows marketers to easily connect data across their solutions to help them better understand and engage with their customers in the moment.

By joining IBM’s UBX, Vibes allows marketers to gain greater visibility into key data for mobile marketing campaigns. As a result marketing teams can significantly increase conversion and improve the customer journey – whether through mobile wallet (Apple Wallet for iPhone, Android Pay for Android phones), push notifications or text messaging (SMS/MMS).

Through UBX, Vibes’ mobile marketing platform is integrated with a number of IBM’s Commerce offerings, which will allow customers to do the following:

  • Personalize mobile campaigns at scale with IBM Campaign for targeted text messaging, mobile wallet offers and more
  • Connect website and ecommerce behavioral data and insights from IBM Digital Analytics with all mobile marketing touchpoints
  • Leverage email insight from IBM Marketing Cloud to better communicate with customers via mobile and deliver targeted mobile wallet offers (Apple Wallet and Android Pay) via email
  • Manage and send push notifications with IBM Engage Mobile based on customer data, behavior and business rules

For example, if a customer abandons their shopping cart on a retailer’s website, an alert is automatically sent to UBX where Vibes is “listening” to these events. If the customer is a member of the retailer’s SMS text database, Vibes then sends a tailored text message encouraging the customer to complete the transaction that includes a unique link to a mobile coupon that can be saved to Apple Wallet or Android Pay. Thanks to this timely response, the team is able to re-engage the customer and give them the incentive to go back and complete the purchase.

Vibes also works with other IBM Marketing Cloud systems to trigger transactional and service-oriented mobile messages, like appointment reminders and service updates. This type of business to consumer (B2C) communication is highly effective because customers are much more likely to quickly see and respond to communications sent via text message, as opposed to email and other digital marketing channels.

“We’re excited to be working with IBM and to bring our text message marketing, mobile wallet marketing and push notification capabilities to the UBX platform,” said Jack Philbin, co-founder and CEO of Vibes. “With UBX, marketers can drive revenue using innovative mobile marketing channels while also connecting mobile to all other digital marketing events. UBX is cracking the code on big data applied to the marketing cloud, and we’re thrilled to be a part of this emerging ecosystem.”

 For more information on IBM Universal Behavior Exchange (UBX), please click here.


About Vibes
Vibes is a mobile marketing technology leader that helps some of the world’s biggest brands unlock new revenue by arming them with the technology and guidance they need to succeed in mobile marketing. Vibes’ Catapult Mobile Relationship Management (MRM) platform enables marketers to manage all mobile communications including text messaging, push notifications, Apple Wallet (formerly called Passbook), Android Pay (formerly called Google Wallet) and mobile web campaigns — all from a single interface. Vibes has delivered more than 8 billion mobile experiences since 1998 on behalf of customers such as Chipotle, Sears, Home Depot, Verizon, Allstate, The Gap, Pep Boys, Men’s Wearhouse, and Gannett. Vibes is a Tier 1 aggregator with direct connections to all U.S. wireless carriers. To learn more about Vibes, or connect on

Staley White

Max Nelson