Vibes ‘Pushes’ Messaging Beyond the App, Drives Cross-channel Engagement
Enhanced capability simplifies integration, offers brands new ways to engage with consumers in real time
CHICAGO – Jan. 24, 2018 – Vibes, the leading mobile engagement platform for enterprises, today unveiled Vibes Push, an updated push notification solution that helps marketers easily reach consumers across more channels, at the right moment.
The re-architected messaging product is easier to integrate, deploy and scale for faster implementation and better return on investment (ROI). Vibes Push elevates push notifications beyond a single notification experience by delivering mobile moments whenever and wherever to complete a unified conversation that bridges in store and digital experiences.
Through integration with the Vibes Identity Management product, Vibes Push can detect if the consumer is using a smartphone, tablet or laptop, and then customize notifications based on that experience. This cross-channel personalization and identification, paired with enhanced tracking capabilities, allows marketers to attribute channel activity and better gauge push campaign success.
“Vibes has more than two decades of experience helping brands engage their customers through mobile channels. We’re passionate about creating experiences that drive measurable results,” said Ken Kunz, vice president of technology at Vibes. “Vibes Push is designed for a new era of mobile consumers who have heightened expectations of the content they receive. We’ve crafted a solution that provides a holistic view of the customer across mobile channels, while providing the security, scalability and performance demanded by today’s leading brands.”
As part of the Vibes Mobile Engagement Platform, Vibes Push is part of a larger solution powering the entire customer buying experience, from pre- to post-purchase. The product helps brands identify crucial mobile moments and capitalize on consumers’ out-of-app experiences with better customer service and smarter marketing messages, like:
- Sale notifications
- Loyalty promotions and engagement
- New items
- App re-engagement
- Welcome streams
- Order lifecycle
- Subscription updates
- Account information
Vibes Push is optimized for performance, automation and simplicity, and allows brand marketers to send highly personalized notifications across all platform channels. The product integrates with both iOS and Android, and is now available on the Vibes Mobile Engagement Platform.
For information about Vibes Push, visit www.vibes.com/mobile-platform/push-notifications.
Vibes helps marketers increase revenue and engagement through technology and expertise. The Vibes Mobile Engagement Platform enables marketers to easily manage all mobile communication channels including text messaging, push notifications, Apple Wallet, Google Pay, and mobile web campaigns — all through a single interface. Vibes’ customers include Starbucks, Chipotle, Discover, Lane Bryant, PetSmart, Foot Locker and Allstate. To learn more about Vibes, visit www.vibes.com.
Matter for Vibes