The Purchasing Power of the Gen Z Consumer

The Purchasing Power of the Gen Z Consumer

Does your brand recognize the rising purchasing power of Gen Z? If not, you’re missing out on a huge opportunity. This generation already accounts for $44B in purchases annually. It’s incredibly powerful and influential — and different from any generation before it.

Marketing to the mobile-first generation

Gen Z is the only generation raised mobile-first.  To earn their trust and dollars, you need an entirely different approach to marketing. To help you develop your Gen Z strategy, we’ve put together this digital eBook based on the results of a recent study we conducted with the Kellogg MBA program at Northwestern University to understand the influence Gen Z has on purchasing power.

Find out what makes this generation tick, what they want, what they expect and what motivates them to make a purchase.

 

 

 

We’ll cover:

  • The differences between Gen Z and Gen X
  • What Gen Zs do and don’t want from brands
  • Best practices for marketing to Gen Z

Fill out the form today so you can learn how to market to this powerful generation.

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