2016 Mobile Consumer Report

2015 was a landmark year in mobile marketing as mobile adoption and usage hit record highs. With the consumer shift to mobile-first now fully underway, marketers are constantly seeking to better understand consumer mobile preferences, and arrive to a point-of-view on how their customers are using mobile devices to research, shop, subscribe and interact with the world around them.


Our Mobile Consumer Report is here to arm you with the latest mobile consumer preference data — including insights, key trends, and a behind-the-scenes look into the ways brands and marketers currently use mobile to engage customers.

Use this report to:

  • Grow your mobile subject matter expertise
  • Better understand your customers’ mobile habits and preferences
  • Inform your mobile strategy based on consumer-preferred tactics and offerings
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