Did you know? A majority of consumers are comfortable talking with a chatbot yet only a fraction have engaged with one, according to the 2017 Mobile Consumer Report.
Results like this can inform your approach to connecting on a personal level with today’s hyper-connected, mobile consumer.
Survey results are in and here’s what’s surprising:
- 70% of consumers would have a more positive opinion of a brand that allowed them to save a loyalty card in their smartphone.
- On average, smartphone users feel comfortable subscribing to 4 mobile alerts, so space is limited!
- Only 19% of smartphone users report making an in-store purchase while using a brand’s app.
How does your brand meet or exceed these expectations?
Consumers have become more comfortable with engaging with a brand via chatbots